how to grow your business with internet marketing
DESCRIPTION
We will cover changes in Customer Behavior in the last 10 years! Today you required a more dynamic website than never before. Also, we will show you what tools you need to attract more customer with internet marketing.TRANSCRIPT
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HOW TO GROW YOUR BUSINESS TODAY?
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JONATHAN OSORIO @Jonathan1Osorio
Company Director @RealGraphicsUSA Ø realgraphics.us Ø [email protected]
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WEBSITES BEFORE & AFTER
Y2K
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WHAT HAPPENED?
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A: HUMANS HAVE CHANGED.
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The way we live has changed.
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The old marketing playbook is
86% skip TV ads
91% unsubscribe from email
200M on the
Do Not Call list
44% of direct mail is never opened
BROKEN.!
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The customer is in control.
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100 BILLION SEARCHES PER MONTH
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HOW WE CAN ATTRACT THOSE STRANGERS?
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In order to attract customers, marketers have to provide them with
something they will love.
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Cold Calling Cold Emails (SPAM)
Interruptive Ads Marketer - Centric
SEO Blogging Attraction Customer - Centric
INBOUND TRADITIONAL
vs.
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Inbound Marketing = Content + Context
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Content
CONTENT + CONTEXT
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Build Marketing Assets
Blogs Interactive Tools
Photos & Infographics
Videos & Podcasts
Presentations & eBooks
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Inbound Marketing Methodology
VISITS
LEADS
CUSTOMERS
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Visualize an Offer to Give your Visitors, Leads or Customers.
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Create a Landing Page to Advertise your Offer & a Call to Action that Links to your Landing Page.
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Promote Landing Page and Blog Articles on Social Media.
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Create an Email Marketing Offer to Engage Existing Customers.
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Analyze and Measure Results. Rinse and Repeat.