how to growth hack through ux
DESCRIPTION
The slides for a talk I gave on Google Campus for a UX meet up, talking about how you can implement some of the basic Growh Hacking techniques into your app / platform's UX and grow your product.TRANSCRIPT
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How to ‘Growth Hack’ through UX
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What is ‘Hacking’?
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Hacking is finding alternatives to the traditional uses of a system
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What is Growth Hacking?
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Not a set of tools but a state of mind
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“A growth hacker is a person whose true north is growth.”!!
Sean Ellis - Dropbox
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“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by
itself”!!
Aaron Ginn - StumbleUpon
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Growth Hackers are marketers that bring data back to the product and
use it for growth
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Bring ‘Awesome’ into the product
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Analytical
Obsessed
Creative
Curious
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The 3 stages of growth hacking:
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Product Market Fit
Grow
Retain
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Products that don’t reach PMF don’t grow
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The growth hacking process:
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Assume
Set tracks
Leverage
Test
Analyze
Repeat
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Traffic
Activation
Retention
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PushPull Product
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Blogging
Podcasts
Ebooks / Guides
Infographics
Webinars
Conference Pres.
SEO
Social Media
Contests
Deal Site
Leverage Others
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Ads
Promo Swaps
Affiliates
Direct Sales
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Network invitations
Social sharing
API integration
Backlinks
Incentives
Organic
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How can I use my product for growth?
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Network invitations
Social sharing
API integration
Backlinks
Incentives
Organic
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Backlinks!
Onboarding Hacks!
Viral loops!
Organic!
Incentive
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Backlinks
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Turning users into promoters
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1 Millions users in 6 months
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1996How do you grow a free web mail service?
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Ads?
Billboards?
Radio?
Spam?
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P.S: I love you. Get your free e-mail at Hotmail.
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Every email user is a distributer
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iPhone
Blackberry
Mailbox
Sparrow
Evernote
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Onboarding
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Design Onboarding for LTV
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Got new users but with low retention
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Twitter had a large audience who signed up for an account, played around for a few days and then never logged in again
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Twitter learned a variety of things about its users, such as the fact that if users selected 5-10 accounts to follow in their first day on Twitter, they would be much more likely to become long-term users.
!
Users who signed in but didn’t interact with anyone logged off without finding the value in the network.
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Viral Loops
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A viral loop is when a company achieves a viral coefficient of at least 1
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Organic
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Learn from how your users are using your product
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Design your product around usage data
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Burbn was a location based html 5 app that lets you take pictures with 500K
investment
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Incentives
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Creating the right content
Incentive
Viral loops
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