How to Improve Your Email Click Through Rate

Your click through rate is a metric that shows you how many times your recipients have clicked on a link in your email. This could be a link to make a sale, read an article on your website, download a piece of content or any other action you’ve asked them to make.

How to improve your email click through rate

Why is click through rate so important?

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If nobody is clicking on your links or performing any actions after reading your email, it may be a sign that your content is not engaging your customers or your strategy isn’t quite right.

How can you improve your click through rate?

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Having a great headline can help improve your open rates and ensure that people are opening and reading your emails to start with.

Calls to action

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Every email should have a call to action starting what you want the reader to do and where possible this should be placed at the top in a prominent position.

Pay attention to your send times

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Try looking at your current click through and open rates and see if there is a particular day of the week or time of day that gets you a better response.

Make sure your emails are mobile responsive

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It’s essential that your emails display properly on all devices. If they don’t it may be difficult for your readers to find and click on links and your click through rate can suffer.

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