how to increase roi of the digital business world
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How to increase ROI in The Online Business World
Digital Matters EventJuly 25, 2013
ROI for Online Marketing
ROI
Brand EngagementRetweetsLikesCommentsSharesFans FollowersFriendsPTAT
ImpactImpressionsClicksWeb TrafficPageviews
Financial GainRevenue by Bookings
New Customers/ ProspectsNew members
ROI for Online Marketing
Common TermsReach = Facebook fans + Twitter followersEngagement = Likes + Tweets + Comments + Mentions
ROI for Social Media
ROI for Social Media
Source : eMarketer
Average ROI and Good ROI
ROI Measurability for each Digital Marketing Channels
Paid Search has HIGHEST score for its good ability to measure ROISource : eMarketer
Source : http://trends.e-strategyblog.com/2013/04/05/channel-roi-ratings/10132
But SEO and Email Marketing has HIGHEST score for its excellent ROI results
ROI Rating of each Digital Marketing Channels
Data Management Platform
Dynamic Creative Re-Targeting
1
2
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Potential customer checks flight path
Potential customer abandons transaction
3 Customer is re-marketed to across the web (we can cap impressions per day to not be intrusive!)
For successful Digital Campaign
