Sujit Bajaj’s Signature Jewellery

vishwa varun (Marketing Department)

Sales Influencing Strategies

‘‘A company should genuinely be a family. If you don’t survive, just remember that most

business fail and the best lessons are usually learned from failures’’.

First we have to increase our customer’s database - for this we have to contact the cell

phone company & we can purchase the CA & Doctors address book, which contains

address and cell phone number.

If we have contact number of the customer then we send the message regarding our offer

and where they can buy Sujit Bajaj’s S ignature Jewellery is available.

We can also send best wises on festivals by phone or by sending a card at home.

Leafleting with the help of newspaper.

Especially in which area’s where we are having our stores or which area is our target

market. By doing this customer will aware about our product and ask to the shopkeepers

about our product.

We design posters for promotion and put it in all the ATM’s because today’s everyone

visit that place.

We don’t have information brochure-

Which contain information about sbsj?

How to care Jewellery?

Customer services provided by sbsj

Mission & Objective

Availability of sbsj

Why they buy sbsj?

Issue offers, lucky draw, gift vouchers, for luck draw first we to give an advertisement on

news paper purchase sbsj and you will get a lucky coupon fill it and drop it into drop box

and you will win up to 5000 worth Swarovski crystallized elements Jewellery.

Condition apply this coupon will issued only on purchase of up to 3000 rupees any

Jewellery items like necklace, ear ring ,bracelets or purchchase of all items, cost must be

3000 rupees.

Sujit Bajaj’s Signature Jewellery

vishwa varun (Marketing Department)

More over I want to inform you that our relationship with our clients is not good; we

have to get the weekly feedback from them about our sale, new collection, any kind of

support they needed.

During product distribution to the stores have to divide the product category for all

category customers not only for the higher class customers.

Upper Class Upper Middle Class Middle Class

Up to -5000 Up to -3000 Up to 1000-1500

Necklace Necklace Necklace

Ear ring Ear ring Ear ring

Bracelets Bracelets Bracelets

Today’s market is changed everyone wants to get branded product.

We will provide a Designers Jewellery to our all category of customers,

About the consignment delivery to the Retailers-

Each product will send 15 pcs (5 pcs for upper class, 5 pcs for upper middle class, and 5

pcs for middle class).

It means we will send total 45 pcs to one Retailer.

About product category:

Set-1 Set-2 Necklace Pendent Ear ring Bracelets Finger Ring

Pendent +

Ear ring

Necklace+

Ear ring

Only necklace Only pendent Hoop ,Drop

& Stud

Male &

Female

Male & Female

Sujit Bajaj’s Signature Jewellery

vishwa varun (Marketing Department)

Difference between pendent and Necklace

Pendent Necklace

Chain with small drop No chain kind of thing

Drop freely move in chain Whole product is connected in same pattern

Five secrets to starting out and Making Business work:

Enjoy what you are doing

Create something unique

Create something that everybody who works for you is really proud of.

Be a good leader

Be visible& meet people

‘‘Starting a business requires a huge hard work & commitment with work, great deal of

time, you had better enjoy it.’’

Submitted by:

vishwa varun

Marketing Department

+91-9310351800