how to increase website sales & leads by 20% in 10 weeks
DESCRIPTION
TRANSCRIPT
How to Increase Website Sales & Leads
By 20% in 10 Weeks
What is Conversion
Your Web Page
What is Conversion
Your Web Page
TRAFFIC + CONVERSION = PROFIT
Split TestingA – Original B – New Version
89.8% Lift in Free Account Sign Ups
Finding Things to TestUser Intentions
Your Web Page
Finding Things to TestUser Intentions
Your Web Page
• Identify a Problem• Research • Analyse and Evaluate Options• Purchase
Finding Things to TestBuying Cycle
4Q - iperceptionsLogo
Finding Things to Test
Top Landing Pages
Top Traffic Source
E.g. Top Organic Keyword
Follow Most Common Path to the End
Become a Customer
Finding Things to TestShopping Cart Abandonment
Finding Things to TestUser Experience
“Quick Guess” or “Best Practice”• Headline• Call To Action• Buttons• Images• Compelling Offer• Guarantee• Testimonials
Finding Things to Test
Objection vs Counter Objection
Objection• Don’t trust your company
• Don’t believe in product
• Don’t understand
• Too risky
Counter-objection
Finding Things to Test
Finding Things to Test
Prioritise
• Double Conversion Rate?• Easy to Implement?
Design: Wireframing
Testing
• A/B Testing– Structural Changes
• Multivariate Testing– Refinement
What it Means to the Business
Summary
• Find Things to Test• Prioritise for Impact• Test• Increase Profits
Website Audit
£99£300
Until Friday 18th November
Contact
[email protected]@ConversionRate_www.conversion-rate-services.com
Download the White Paper:How to Increase Website Sales & Leads
By 20% in 10 Weeks
Testing : Split Test Example
Split Test Example
Analyse: Quick Guess
Conversion Optimisation Process
4. TEST
2. DESIGN
3. IMPLEMENT
1. ANALYSE
5. RELEASE
Thank you!