how to launch a start up in less than 4 months
TRANSCRIPT
Agenda1. Lizz’ Story2. Onnix Story
3. How to launch a startup & Kickstarter Campaign in less than 4 months
- Kickstarter 101- StartUp Resources
Women are Risk Averse
34% of U.S. women who saw opportunities to start a new business said that fear of failure would keep them from doing so, compared with only 25.6% of men.
Wall Street Journal
Lizz Choi [@LizzChoi]- Who am I?- What’s my background?- Why entrepreneurship? - Why entrepreneurship again?- Relationship is king
Our Story // Onnix Bags [@OnnixBags]- Online dating- Real-life courtship- Marriage- People > Product- Shared the StartUp Journey,
Founding to Funding: #CreateYourOnni [http://bit.ly/OnnixCreate]
StartUp Best Practices Onnix Style- Foundation on a rock not sand- Company Culture- Mastermind- Pomodoro Technique
It's not build and they will come. It's build it, tell everyone and their moms about it and then hug and give so
much love to the ones that come in!
Natalie Kathleen - The JIBS life
*http://www.littlemight.com/kickstarter-step-by-step/
Why Kickstarter?
Kickstarter 101SUCCESSFUL PROJECTS:
- 94% of successful projects reached 10% by day 3- 99.5% of successful projects reached 10% by day 7- 75% of successful projects made more than 25% of their goal by day 3- 91% of successful projects made more than 25% of their goal by day 7- Average 3-day percentage for successful projects is 45% of goal earned- Average 7-day percentage for successful projects is 67% of goal earned
FAILED PROJECTS- 59% of all game projects in the last year and a half have failed.- 87.5% of failed projects do not reach 10% by day 3- 81% of failed projects do not reach 10% by day 7- 98.7% of failed projects made less than 25% of their goal by day 3- 93% of failed projects made less than 25% of their goal by day 7
- 50% of all projects make at least 10% by day 7*http://www.jamesmathe.com/face-of-reality/
Resources:http://stonemaiergames.com/: Great blog that documents and researches Kickstarter best practices
Profile Hopper: allows you to look at LinkedIn 1000 profiles automatically
GMass: Mail merge tool, allows you to customize mass email
Streak: Free sales / CRM tool that sits above Gmail
Kill News Feed: Facebook newsfeed killer :)
Flux: Adapts to your location, sunrise and sunset, to adjust your eyes with blue light from devices
email hunter: search for email addresses
KickTraq: Track your project as well as researching similar projects before launch with Kickstarter data.
Leadpages:: Great for landing pages to build list before the campaign.
URL Builder: For creating custom links quickly to measure which traffic sources are driving the most pledges/conversion/email opt-ins.
Bit.ly: A URL shortener that makes it easy to track the links you send people, you can use this in conjunction with URL Builder
Dropbox:: To keep all the professional assets and project documents in one place
MORE Resources:- The 5 Love Languages by Gary Chapman- The Lean StartUp by Eric Reis- How to Start Something That Matters By Blake Mycoskie - The 4-Hour Work Week by Tim Ferris (and his podcasts)- Hooked by Nir Eyal- Lean In by Sheryl Sandberg- Thinking, Fast and Slow by Daniel Kahneman- The StartUp Podcast
ConclusionYou can only launch a StartUp in less than 4 months if you’ve put many years of learning, experience & relationship building prior it.
Lizz Choi
