FOR BUSINESS

About..

Worlds largest professional networkWith over 300 Million membersAnd connected over 200 countries around the globe.

Mission : “CONNECT THE WORLD’S PROFESSIONALS TO MAKE THEM MORE PRODUCTIVE AND SUCCESSFUL”.

Through Linked.in we get access to People, Companies,Jobs, Updates & Insight.

Started By Reid Hoffman In 2003, while it was officially launched on 5th May’ 2003.

C.E.O. : Mr. Jeff Weiner

Team of Linked.in consists of Highly Professional Executives from Companies Like

Which makes them the World’s Largest Professional site.

Services offered :1. Advertising : Help reach targeted

audience for as little as $10 per day.2. Business Services : Which helps Featuring Company’s website, Helps Small Business Grow and Prosper.3. Blog Services : Helps feature Company’s or Personal Blogs to a mass audience.

MORE

Have over 300 Million users, if we diversify: 18 Mn+ users – India 7 Mn+ users – Canada2 Mn+ users – South Africa3 Mn+ users – Australia1 Mn+ users – UAEHowever highest contribution is of USA :74 Mn+ users

Comes in Multiple Languages as well as profiles can be translated into several languages, to be precise 19 Languages

Reaches to:Business seeking EmployeesBusiness to Individuals or CustomersIndividual seeking Employment.

Also hosts 1.6 Million Groups which are sources to Jobs and gives us info about different Companies and their Employees

It has Pages of Small Entrepreneurs to Fortune 500 Companies.

Also, Gives Recruitment solutions used by over 85 Fortune 100 Companies, Even facilitates Marketing Solutions, Sales Solutions for Companies & Organizations.It can be Accessed on: ….Androids ….BlackBerry ….Windows IOS

“A VERY USEFUL TOOL FOR NOT ONLY NEW OR SMALL ENTREPRENUERS BUT ALSO FOR LARGE COMPANIES”.

Company PageIt helps us learn more about the Company, their Business, Brand, Products, Services and Even Job Opportunities.

It helps grow Company’s network and even highlight their Expertise of the Business or Content.

Also features the Employees, Followers from the prospective of who’s viewing the page, and people who view through them,

Which are known as Second Degree Connections.

Helps create links in the industry quickly.

Can also be shared on

It can be created as follows

P.S. – Personal account in mandatory for opening a company page and the name should be unique.

Description of the company can be given in 250- 2000 characters.

COMPANY PAGE CONTAINS

• Company’s logo.

• Back ground image.

• Activities through links.

• Location of head office.

• In depth information about products ; services of company ;

insights ( follower, employee, page and carriers).

• Clickable banner; links to recruiters and video.

PRODUCTS AND SERVICES TAB

• Getting started.

• Selecting category.

• Naming a product/service and providing an image of same.

• Description of product/service.

• External url.

• Adding promo Offers.

• Publishing and recommending.

• Creating target audience.

INSIGHTS TAB

Employee insights

Follower insightsPage insights

Basic Business Business Plus ExecutiveLinked in

Premium

ACCOUNTS

RECRUITERS AND TALENT FINDER

SALES NAVIGATOR AND SALES EXECUTIVE

BASIC

SALES BASIC

SALES PLUS

SALES EXECUTIVE

YOUR ACTIVITY TEAM ACTIVITY

PROJECT ACTIVITY

JOB ACTIVITY CLIPBOARDS

LINKS AND PURCHASES

UPDATES

Why Marketing on ?45% of the decision makers of companies are in LinkedIn. To increase Brand name.To Launch a new product/service for Targeted audience. To see New Clients & Opportunities.

How to do that ?Just update or share on your company profile HOME tab or Use Group Discussion. 2 Promoting Ways

To your targeted audience

To all Followers

Why advertising & where one canfind the ad?B2B business.To find new job profile for company.

SEE

ADS IN top below

home tab

Right hand side

Below the page

How to create ad?Use the url adspecs.liasset.com

or

Click on company Home Click on EDIT

Click on Promote page with LinkedIn

Ads

The page look like

Process to create adCreate Ad campaign Targeting Campaign

Options Checkout

Targeting

Location Company Job title School Skill Group gender age

CAMPAIGN CPC/BANNER TOTAL BUDGET CHECKOUTPAYMENT

SOME IMPORTANT POINTS FOR INCREASE THE VISIBILITYUse best searched keyword in company profile and in

description.Use url in web page and ask your employee to add the

webpage in in their contact info.Ask your employee to follow you, share and comment

and take part in the discussion and also can start discussion.

Ask your star employee (CEO, MD..) to recommend your company.

Include images and videos to your post.Increase of followers number will help to increase search

result.Share your update to a specific audience to get focused

result.Look your competitor company & learn their strategies.Use some breaking news, interesting news, personnel

suggestion for others.Share your company’s blog.Use other language options to view the page or translator

to impact internationally.

USE INSIGHTS TO ANALYZE It is the default tab when you create a page in LinkedIn.Some categories are I. Summary detailsII. All demographicsIII.Page insights

SUMMARY INCLUDESTOTAL

FOLLOWSIMPRESSION

LAST UPDATES

UPDATE ENGAEMENT

NEW FOLLOWERS

ALL DEMOGRAPHICS INCLUDESCOMPANY

SIZE EMPLOYEE RELIGION SKILLS GENDER

PAGE INSIGHTSPAGE VIEWS / UNIQUE

PAGE VIEWSPRODUCT & SERVICES PAGE

CLICKS

PRODUCT &SERVICES

HOME VIEWS

HIRING TALENTSThere are 2 ways of hiring talents in LINKEDIN.

i. LinkedIn recruiter

ii. Post jobs in career (we should have gold membership)

LINKEDIN RECRUITER

POST A JOB IN CAREER

THEN FOLLOWTHE

INSTRUCTIONS

YOU CAN CHOOSE FREE OR PAID POSTS FOR THE JOBS.

MANAGE JOBSHere admin can analyse the job applicants

GO TO REPORTS

JOB ANALYTICS

APPLICATION

PROFILE SEARCH

USE ADVANCE TAB TO USE

PROFILE SEARCH

USE GROUP CONVERSATION

CHECK SIMILAR SKILLSETS

CHECK PREVIOUS JOB PROFILE

USE YOUR 2ND AND 3RD CONNECTIONS ALSO

CREATE MORE CONNECTIONS

ENGAGING WITH FOLLOWERS• Company followers are very important from human resources and marketing

perspective.• As the number of followers grows we are able to target specific audience based on

their demographics.• We can develop “Targeted Audience” on LinkedIn on the condition we have

minimum of 100 followers.• In order to build relationship with multiple followers we need to build content in

various forums to build Trust, Credibility and Relevance.

To Keep Existing Followers Engaged:• Break news.• Provide Incentives for following your page.• Promote jobs in your page.• Provide with e-book Links, webinar links, etc.

SERVICE PAGE BUILDING Requires Requesting Recommendations for followers. Follow other accounts of your followers like twitter to gain insights on your followers. Always check with follower feedback. Monitor follower insights.

CO-ORDINATION OF THE COMPANY PAGE Requires participation of various employees to meet objectives. Updates should not overlap or compete with each other. On posting specific updates always ensure the specific teams are

available and ready to answer the queries of the audience.

SOCIAL MEDIA POLICY Before launching the company page we need to preview the employee profiles

to make necessary adjustments because employees form are vital part of our BRAND.

Offer Engagement Guidelines- Guidelines include: Specifying which platforms are allowed. Proper approval process for company updates Maintain Honesty, Integrity and Professionalism. Maintain Confidentiality of information. Monitoring Use.

INTEGRATING WITH WEBSITES AND OTHER PLATFORMSLinkedIn has some easy to use tools(Plug-Ins):http://developer.linkedin.com/plugins SHARE BUTTON: Enable users to share your website with LinkedIn’s professional

audience, and drive traffic back to your site.

COMPANY FOLLOW BUTTON: Make it easy for prospective customers, job seekers, and business partners to engage with your company .

MEMBER PROFILE PLUGIN: Bring LinkedIn member profiles to your site to help users discover common professional connections.

COMPANY INSIDER : Show users customized information, including who in their network works at a particular company, and the list of new hires and job changes at the company. Users can also follow a company with one click to track news and insights.

CONCLUSION Complete company page

Upgrading

Generate recommendations

Career tab compatibility

List your peers

Little drops of water, little grains of sand, make the mighty ocean and the pleasant land........

Networking is Everything

Thank you