5 Steps to Boosting Your Talent Brand Through Content 1talent.linkedin.com | 1

The Power of LinkedIn Career PagesFebruary 25, 2015

Speaker

Agenda

The Power of Personalization

The Benefits of a Career Page

Best in Class Examples

The Power of Recruitment Advertising

Q & A

LinkedIn Career Pages Benefits

LinkedIn outperforms all other competitors on traffic

0

20

40

60

80

100

120

Uni

que

Site

Vis

itors

(Mill

ions

)

Q4 2013 Q4 2014 Q1 2015 Q2 2015 Q3 2015Q3 2014Q2 2014Q1 2014

Unique Site Visitors

Source: comScore. Data shown for multi-platform viewers (i.e. desktop and mobile)

LinkedIn Company Pages

LinkedIn Career Pages

LinkedIn Career Pages – New Mobile Experience

believe talent brand strength makes a “significant impact” on ability to hire

77%

Average reduction in cost per hire

50%

Average reduction in turnover

28%

talent professionals who say talent brand is a top priority in 2015

56%

Why Invest in your Talent Brand?

Source: LinkedIn Global Recruiting Trends Report, Nov 2014

The Power of PersonalizationEngage your audience with the right message

Personalization is Key to Online Engagement

Personalization is Key to Online Engagement

What does an engineer look for in a job?Industry=Tech, Geo=US

What does an sales professional look for in a job?Industry=Tech, Geo=US

Personalization

Engineering Students Brazil

The Power of Recruitment AdvertisingDriving Traffic to your Career Page

Tell the right people you’re hiring

Reach your ideal audience automatically

wherever they go on LinkedIn

Your ideal passive candidate

Erika Robertson

500+ Connections

2nd

Software Engineer, ABC Co.San Francisco, CA

Ads Appear On LinkedIn

Homepage

Ads appear when viewing

profiles

Ads appear when visiting

Company Pages

Ads appear when interacting

in Groups

19

Talent is engaging with your Career Page

Visitors by CompanyTop 5 Companies

Visitors by CountryTop 5 Countries

Visitors by FunctionTop 5 Functions

XYZ Co. Career Page Unique Visitors

600,000 Traffic Driver Ad Impressions deployed January 2015

20

You’re continuing to acquire followers

Followers by CompanyTop 5 Companies

Followers by CountryTop 5 Countries

Followers by FunctionTop 5 Functions

XYZ Co. New Monthly Non-Employee Followers

600,000 Traffic Driver Ad Impressions deployed January 2015

Awareness

Engage

Leads

Hire

600,000 Ad Impressions

What’s the value of media?

6,000 Click-throughs

480 Applications

16 Hires

1% Click-through rate

8% conversion of Job Views to Applications (LinkedIn average)

30 applications per position

Enhanced Career Page Benefits

+ Personalization

Increase relevance with more of your top talent pools and regions

+ Targeted Ads

Connect with candidates at every stage of the journey, not just actives.

Ensure you’re building awareness and engagement with the candidates you need.