how to learn to stop worrying and love reviews*

41
How to Make Everyone Love Your Small Business By Danika Atkins Account Executive, Zone 5

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How should you deal with online reviews? Danika takes you through prioritizing reviews based on urgency, traction, and other factors, as well as leveraging reviews as customer service opportunities.

TRANSCRIPT

Page 1: How to Learn to Stop Worrying and Love Reviews*

How to Make Everyone Love Your Small Business

By Danika Atkins

Account Executive, Zone 5 �

Page 2: How to Learn to Stop Worrying and Love Reviews*

How to Make Everyone Love Your Small Business

By Danika Atkins

Account Executive, Zone 5 �

Page 3: How to Learn to Stop Worrying and Love Reviews*

How to Make Everyone Say Nice Things About You Online

By Danika Atkins

Account Executive, Zone 5 �

Page 4: How to Learn to Stop Worrying and Love Reviews*

How to Make Everyone Say Nice Things About You Online

By Danika Atkins

Account Executive, Zone 5 �

Page 5: How to Learn to Stop Worrying and Love Reviews*

How to Make Bad Reviews Disappear the “Legal” Way

By Danika Atkins

Account Executive, Zone 5 �

Page 6: How to Learn to Stop Worrying and Love Reviews*

How to Make Bad Reviews Disappear the “Legal” Way

By Danika Atkins

Account Executive, Zone 5 �

Page 7: How to Learn to Stop Worrying and Love Reviews*

How to Learn to Stop Worrying and Love Reviews*

By Danika Atkins

Account Executive, Zone 5 �

+10 points if you get the reference

Page 8: How to Learn to Stop Worrying and Love Reviews*

Opportunities How Reviews Make Us Feel

Page 9: How to Learn to Stop Worrying and Love Reviews*

The Good

Page 10: How to Learn to Stop Worrying and Love Reviews*
Page 11: How to Learn to Stop Worrying and Love Reviews*
Page 12: How to Learn to Stop Worrying and Love Reviews*

The Bad

Page 13: How to Learn to Stop Worrying and Love Reviews*
Page 14: How to Learn to Stop Worrying and Love Reviews*
Page 15: How to Learn to Stop Worrying and Love Reviews*

The Ugly

Page 16: How to Learn to Stop Worrying and Love Reviews*
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Page 18: How to Learn to Stop Worrying and Love Reviews*

Opportunities Do Reviews Even Matter?

Page 19: How to Learn to Stop Worrying and Love Reviews*

70% US Internet Users who compare prices or read reviews before visiting a brick-and-mortar store

Page 20: How to Learn to Stop Worrying and Love Reviews*

72% US consumers who trust online reviews as much

as personal recommendations

Page 21: How to Learn to Stop Worrying and Love Reviews*

52% Consumers who are more likely to use a local

business with positive online reviews

Page 22: How to Learn to Stop Worrying and Love Reviews*

1★é Leads to 5 to 9 percent increase in revenue

Page 23: How to Learn to Stop Worrying and Love Reviews*

Opportunities Sources of Reviews

Page 24: How to Learn to Stop Worrying and Love Reviews*

Yelp

Page 25: How to Learn to Stop Worrying and Love Reviews*

Google+

Page 26: How to Learn to Stop Worrying and Love Reviews*

TripAdvisor

Page 27: How to Learn to Stop Worrying and Love Reviews*

Blogs

Page 28: How to Learn to Stop Worrying and Love Reviews*

And the dreaded Word of Mouth

Page 29: How to Learn to Stop Worrying and Love Reviews*

Opportunities Monitor

Page 30: How to Learn to Stop Worrying and Love Reviews*

Create a Response Policy

Page 31: How to Learn to Stop Worrying and Love Reviews*

Tools - Tweet Alarm

Page 32: How to Learn to Stop Worrying and Love Reviews*

Claim Your Business Dashboards

Page 33: How to Learn to Stop Worrying and Love Reviews*

Make the Time

Page 34: How to Learn to Stop Worrying and Love Reviews*

Opportunities Creating a Response Plan

Page 35: How to Learn to Stop Worrying and Love Reviews*
Page 36: How to Learn to Stop Worrying and Love Reviews*

Take Your Temperature

Impa

ct

Time

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Act

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Consider

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Ignore

Page 40: How to Learn to Stop Worrying and Love Reviews*

Opportunities Keep Calm and Carry On

Page 41: How to Learn to Stop Worrying and Love Reviews*