how to leverage video for your cause
DESCRIPTION
Have you thought of creating videos to raise awareness for your cause? Have you felt overwhelmed by the technical aspects of video? Videos are a golden opportunity to connect with your audience and move them to take action. In this training you will learn how to create effective, value based videos that get results! Find out why the Wall Street Journal, BBC and Mashable are using Tout to capture and post 15 second DIY videos. Learn practical and actionable strategies on creating, publishing and distributing your videos. Finally, we will explore the power of visual storytelling and how you can leverage video to connect with your audience and activate them to share, engage and retell your message.TRANSCRIPT
How To Leverage Video For Your Cause
Netroots Nation 2013San Jose, CA
Instructor: Adria Richards
You will learn:
How to make videosHow to make good videos
How to make good videos that engage people
BioAdria Richards@adriarichardsTechnology consultant
•15 years in the industry•Focus on education and training•YouTube content creator with 2 million+ views•Blogger, developer and bacon lover
I do technology training, video, content and SEO strategy for companies, organizations and startups
Why Video?
Where to start?
Start
Video Nirvana
Start
Good
How
Video Nirvana
Let’s Get Started!
Misconceptions About Video
Digital Infrastructure Helped Obama Win 2012
Digital DirectorPlays a vital role on a team accountable for creating and implementing an integrated digital communications strategy and platform that will serve as the central tool for personalized messaging across multiple channels.
This individual will focus on defining the multi year roadmap for the business based on consumer needs, corporate priorities and operational requirements. The individual will also serve as the internal communication champion to help facilitate the growth of a digital culture throughout the organization
Digital Director
•Code•Design•Write emails and site content•Create social media campaigns•Manage technology projects•Develop mobile content•Product manager•Fundraise online•Create surveys•Make videos
Director of Digital or Durga Hindu Goddess?
Start
How
To create a video:
Record
Edit
Publish
Video Hardware
Smartphone Video Equipment
OMG!
Technology is soexpensive and complicated!
Smartphones for video
http://www.youtube.com/trendsmap
iPhone is the best choice for video
Buy an iPhone
Buy a new iPhone for $100 (or Free!)
Avoid 2 Years of Headache
BYOD - Bring Your Own Device
Buy a used iPhone on Craigslist
Practice due dilligence when buying used technology
• Coworkers and Family (Best) • Craigslist (Good)• Ebay (Caution)
"Lazy Sunday" named one of the best Saturday Night Live moments of the 2000s.
Embrace Underproduction
5 Essential Items For Your Video Rig
Digital Camcorder
Microphone
Memory Card
Lighting
Tripod
Video Workflow
Digital Camcorder
SmartphoneUploadEdit Upload
Edit Upload
http://www.apple.com/ilife/imovie/
iMovie
http://www.telestream.net/screenflow/
Screenflow
http://techsmith.com/download/camtasia
Camtasia Studio
Start
Good
How
Convey a messageStir up feelings
Have a call to action (CTA)
Send the right message
to the right person
at the right time
with the right call to action
GreenpeaceStop Coca Cola Trashing Australia
YouTube Statistics
Leverage marketing budgets of large corporations by
piggybacking your cause.
GreenpeaceVW: The Dark Side
How do you find out what people are discussing and
looking for online?
http://www.youtube.com/trendsmap
Google Trends
http://www.youtube.com/trendsmap
Google Search Trends of 2012
http://www.youtube.com/trendsmap
Google Trends Top Charts
Google Trends Obamacare
Google Trends Obamacare
Google Trends YouTube Search
Find Outlier Searches(and don’t believe everything you read online)
YouTube
• More than 1 billion unique monthly visitors
• Reaches more adults 18-34 than any cable network
• 25% of videos are watched on mobile devices
Source: YouTube statistics, Neilsen http://www.youtube.com/yt/press/statistics.html
http://www.google.com/alerts
Google Alerts
http://www.youtube.com/yt/playbook/
YouTube Content Creator Playbook
Distribution
How do you spread the word about the videos your organization creates?
Don’t do all the work yourself.
Video Distribution Networks
Similar to ad networks, video networks help to distribute and promote your videos across
media platforms and sites.
These networks are looking for video content with high value that can be repurposed.
Not all are created equal.
Broad video content attracts new supporters. Educate, engage and funnel them responsibly.
How To Embed A Video In Email
Image Play button
Video Image
+ =
Find a “video button” via Google Images
Video Networks
Consider the following when choosing:
Length of video allowedAnalytics
CommunityAbility to share and embed videos
Mobile viewingPrivacy policy
Terms of ServiceDistributionMonetization
http://dailymotion.com
http://flickr.com
http://blip.tv
http://viddler.com
http://metacafe.com
and many more...
Congratulations!
Twitter: @adriarichardsEmail: [email protected]
Remember to fill out the NetRoots Nation survey!
Questions?
Mountain Climber http://streamingindie.blogspot.com/2012/06/keep-your-eyes-on-mountain.html
Mountain http://zermatt.chMountain climbers http://techsciencedaily.com
The Mountain Climbers Randwill Flickr http://www.flickr.com/photos/randwill/8509491282Ballerina Flickr tulanesally http://www.flickr.com/photos/tulanesally/3620373460/
Chocolate chip cookies http://www.flickr.com/photos/opacity/7082729793/Mountain http://zermatt.ch
Mountain climbers http://techsciencedaily.comiPhone http://www.flickr.com/photos/gonzalobaeza/8292958010
iPhone surprise http://www.flickr.com/photos/yerahgDurga Hindu Goddess Wikipedia https://en.wikipedia.org/wiki/
File:Durga_Puja_celebration.jpgBarack Obama http://thinkprogress.org
Giant Funnel Cap Mushroom http://www.flickr.com/photos/polandeze/310342559
Photo Credits