how to make a six figure income
TRANSCRIPT
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How to make a six figure income
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How to start your own home-based business and make a high income
How to choose a profitable, enjoyable niche or concept
Which type of business model will make you the highest income
Why it’s important to focus on high-margin products How to get started on a part-time basis How to leverage your current experience and skills
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Specialised in the marketing of high-margin concepts over 20 years, including seminars, info-products, related services and programs
High ticket fees, whilst delivering high value Worked with hundreds of entrepreneurs,
including start-ups Experienced 6-figure and 7-figure increases Focus on direct response marketing
methods, including on-line marketing
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Choose a commercial niche or sector Understand how the money flows Focus on high margin products or
services Launch a simple website Use at least 2 or 3 marketing channels Buy or generate traffic Traffic always costs – time or money Test and refine conversion process Simple strategy and income model
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Keep it simpleStay focused on important tasks –
the key 5%Use freelancers or outsource many
tasksPlenty of margin to pay for
marketing, etcRepeat and scale upBe consistent, even if part-time
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Do you enjoy the industry or sector?Like the people you deal with?Comfortable with the whole process?Would you do it long-term?For most people, passive income is a
myth
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Met Dan Pena in 1995, Guthrie Castle Agreed a handshake deal Promoted business seminars, £2k and £10k Own small list of 600 Mailshot and follow-up by phone Enjoy talking with all types of
entrepreneurs No internet, no meetings, no tools, nothing! 1996: six figure income, first time
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Jumping from one opportunity to another Rarely check for a good ‘match’ Trying to learn too many marketing
methods Too little action taken No sense of urgency Just dabbling - no real commitment Being too passive, at start-up stage Almost no direct focus on conversion
process or getting revenues
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Over 1,000 franchise companiesOver 2,500 business opportunitiesAt least 100 marketing methods Investment from £200 to £200,000What do you do?Which one is right for you?
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Affiliate marketingSEO, PPC, AdwordsList building, sending out offersBanner advertisingSocial media marketing Blogging, article writing, ebooksDirect mail, postcard marketingSales copy, landing pages, videos…Most people are overwhelmed!
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An industry you know about Or enjoy investing time and energy into Have some related skills, abilities or
strengths Worth tens of millions Competing companies and websites Wide range of pricing – £50 to £2ok Good volume of transactions Possible agent, broker or related role? Focus on high margin, higher pricing
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25 years in education sector Her future: headmaster role Also passed law exams Limited interest in being a lawyer Wants internet-based business Launched an enquiry generation service All on-line, targeting law firms Will focus on larger cases – £2k and
higher Receives 10% to 15% of case value
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Has had a person training businessLinear income – just gets paid for his
timeUnderstands and loves property
sectorHelped him identify a new niche:Property buyer’s brokerGets paid a % from affluent buyersProperties worth £500k or more
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Short learning curve Play to your strengths and abilities You get paid well Low volume, high margin Flexible hours, time freedom Enjoy a good lifestyle No more chasing opportunities Long term, strategic approach Business you can later sell, if interested
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Attract incoming enquiriesConvert these profitablyProduct orders or for a serviceWith low margins, your options are
limited – and often very time-intensive
With high margin – wide choice of marketing channels. And customers are far nicer!
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Focus on bespoke and customised solutions
Identify a profitable, high-value nicheDevelop and refine conceptComplete system and process for
monetisingA business built around youWell-matched, build for long termLow maintenance, lifestyle business
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FREE coaching session, previously priced at £197
20 to 30 minutes, via Skype or phone To identify the most lucrative
commercial niche for YOU personally A unique 5-step process, showing you
how to exploit this niche or business model
FREE copy of 110-page manual, MIG Just email: [email protected]