how to make film marketing filmi
DESCRIPTION
Film marketing is serious business for Bollywood. Yet it needs to have all the masala, high-pitch drama to make it a blockbuster. I had written this more than a year ago on why films should be digitally marketed. The idea was to make simple straight facts read experiential and entertaining...like the movies. Hope you like it.TRANSCRIPT
An infinite virtual land occupied with life-like fantasy experiences.
The present doesn’t exist here, the future is built for today.
The mind reads the heart, the heart acts it and speech is devoid of pixelation. Create, find and make you own world
order.
The unstoppable force unfolds!Kahaani ab shuru…
MAYAJAAL of
BOLLYWOODpresents
ON THE VERGE OF VIRTUAL story
CAST Online Vigyapan
Samaj ka Media MelaKhoj Engines
Chalte Chalte Phones
&Filmi Fantasy Fundas
in Online Dhandas
CREW Superstar Servers
Nautanki Networks
MUSIC The Bands of Width
Online Stats
Woh bhi ONLINE hote…
Tum kehna kya chahte ho?
SocialMedia
…aur unka bhi FACEBOOK account
hain
MOBILESTATS
Entertainment predictions
SOCIAL MEDIA se apne Nirbhaya ko
aaj bhi zinda rakha
“ye jo aap sab ONLINE bol rahe hain, iske
paise charge karte hain ya ye muft ka gyaan
hai....
nahi ye to muft hai….par fyaada zabardast hain”
Case Study
Budget•This movie was one of the most costly movie in the Indian history with 120 crores sent.•The movie has done MARKETING of about ‘’52 CRORES” for this movie spend by the SPONCERS•Out of this about 15 crores was spent ONLINE
Corporate tie-ups The movie have tied up with about 25companies like: Nerolac• HCL• Mc Donalds• Videocon• Nokia• Force India
Online Marketing•An official website with exclusive contents and updates of film. Ticket booking available on website•The movie had tie up with YouTube, Google’sG+ social network.•Tie up with social networking sites like Go Jiyo, Twitter, Facebook.
Kids Promotion: Merchandise & GamesAction Figures & Comics
For the first time, “Zindagi Milegi Na Dobara” was promoted only via mobile phone and online.Film studio Excel Entertainment tied up with Airtel, to push 2-3 minute trailers for free to its 55 million subscribers. Producer Ritesh Sidhwani said such technology enabled more targeted marketing for films, which are facing increasing competition from other forms of entertainment and are no longer guaranteed healthy box-office returns. “We felt we needed to go beyond voice to promote-Zindagi Milegi Na Dobara.”In addition to the mobile phone promos, the film had a dedicated page on Facebook- now standard alongside a film website and trailers on the file-sharing website YouTube.
Unhae sirf ONLINE SHOPPING karni chahiye
Mere Dost Picture Abhi Baaki Hai …