how to make money off the social media skills you take for granted
DESCRIPTION
Social media strategist Alexis Grant helps the Brazen Careerist community figure out how to make some cash by working as a social media consultant. Also applicable: How to Create a Freakin' Fabulous Social Media Strategy: http://alexisgrant.com/socialmediastrategy How to Build a Part-Time Social Media Business: http://bit.ly/smbizguideTRANSCRIPT
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How to Make Money Off the Social Media Skills You Take for Granted
With Alexis GrantDigital strategist &
entrepreneurial writer@alexisgrant
alexisgrant.com
#brazencourses
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What You’ll Learn Today
#brazencourses
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What You’ll Learn Today
How to get started landing your first client
#brazencourses
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What You’ll Learn Today
How to get started landing your first client
Tips for figuring out how much to charge
#brazencourses
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What You’ll Learn Today
How to get started landing your first client
Tips for figuring out how much to charge
How to get over your feeling of not being qualified or not being “good enough”
#brazencourses
![Page 6: How to Make Money Off the Social Media Skills You Take for Granted](https://reader035.vdocument.in/reader035/viewer/2022062617/54bf62434a795952458b48de/html5/thumbnails/6.jpg)
What You’ll Learn Today
How to get started landing your first client
Tips for figuring out how much to charge How to get over your feeling of not being
qualified or not being “good enough” How I made $2,000/month on the side of
my day job – and how YOU can, too
#brazencourses
![Page 7: How to Make Money Off the Social Media Skills You Take for Granted](https://reader035.vdocument.in/reader035/viewer/2022062617/54bf62434a795952458b48de/html5/thumbnails/7.jpg)
What You’ll Learn Today
How to get started landing your first client Tips for figuring out how much to charge How to get over your feeling of not being
qualified or not being “good enough” How I made $2,000/month on the side of my
day job – and how YOU can, too Q&A to answer YOUR questions
#brazencourses
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Why work as a social media star?
#brazencourses
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Why work as a social media star?
HUGE opportunity
#brazencourses
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Why work as a social media star?
HUGE opportunity Make money
#brazencourses
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Why work as a social media star?
HUGE opportunity Make money Gain experience, contacts
#brazencourses
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Why work as a social media star?
HUGE opportunity Make money Gain experience, contacts Give entrepreneurship a try
#brazencourses
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Why work as a social media star?
HUGE opportunity Make money Gain experience, contacts Give entrepreneurship a try Use as a stepping stone for running
your own business full time
#brazencourses
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How I Got Started
#brazencourses
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How I Got Started
Lack of journalism jobs
#brazencourses
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How I Got Started
Lack of journalism jobs Abundance of social media jobs
#brazencourses
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How I Got Started
Lack of journalism jobs Abundance of social media jobs Landed my first client (more on that
next)
#brazencourses
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How I Got Started
Lack of journalism jobs Abundance of social media jobs Landed my first client (more on that
next) Full-time job = biz on the side
#brazencourses
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How I Got Started
Lack of journalism jobs Abundance of social media jobs Landed my first client (more on that
next) Full-time job = biz on the side Wondered why more people aren’t
doing this to make money?
#brazencourses
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5 Steps to Social Media Success
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1. Have the Right Skills
#brazencourses
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1. Have the Right Skills
Don’t be a sleazy guru
#brazencourses
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1. Have the Right Skills
Don’t be a sleazy guru Don’t underestimate your skills
#brazencourses
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1. Have the Right Skills
Don’t be a sleazy guru Don’t underestimate your skills Get training if you need it to fill gaps
#brazencourses
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1. Have the Right Skills
Don’t be a sleazy guru Don’t underestimate your skills Get training if you need it to fill gaps Know the difference between doing
social media for yourself and doing it for a company or client
#brazencourses
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2. Nail Down Your Services
What type of consulting do you want to offer?
#brazencourses
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2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies
#brazencourses
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2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies Implementing strategies
#brazencourses
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2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies Implementing strategies Individual coaching
#brazencourses
![Page 31: How to Make Money Off the Social Media Skills You Take for Granted](https://reader035.vdocument.in/reader035/viewer/2022062617/54bf62434a795952458b48de/html5/thumbnails/31.jpg)
2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies Implementing strategies Individual coaching Corporate seminars
#brazencourses
![Page 32: How to Make Money Off the Social Media Skills You Take for Granted](https://reader035.vdocument.in/reader035/viewer/2022062617/54bf62434a795952458b48de/html5/thumbnails/32.jpg)
2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies Implementing strategies Individual coaching Corporate seminars Create products
#brazencourses
![Page 33: How to Make Money Off the Social Media Skills You Take for Granted](https://reader035.vdocument.in/reader035/viewer/2022062617/54bf62434a795952458b48de/html5/thumbnails/33.jpg)
2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies Implementing strategies Individual coaching Corporate seminars Create products
Sky’s the limit!#brazencourses
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3. Be Smart About Landing Clients
#brazencourses
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How I Landed My First 3 Clients
#brazencourses
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How I Landed My First 3 Clients
1. Networking
#brazencourses
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How I Landed My First 3 Clients
1. Networking
2. Client found me
#brazencourses
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How I Landed My First 3 Clients
1. Networking
2. Client found me
3. Long-forgotten LinkedIn contact
#brazencourses
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3. Be Smart About Landing Clients
Tips: Help people find you (Make Your Own
Luck)
#brazencourses
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3. Be Smart About Landing Clients
Tips: Help people find you (Make Your Own
Luck)– Relevant blog posts = SEO + Value– Twitter, guest posts
#brazencourses
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3. Be Smart About Landing Clients
Tips: Help people find you (Make Your Own
Luck)– Relevant blog posts = SEO + Value– Twitter, guest posts
Work for free – but only ONCE
#brazencourses
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3. Be Smart About Landing Clients
Tips: Help people find you (Make Your Own
Luck)– Relevant blog posts = SEO + Value– Twitter, guest posts
Work for free – but only ONCE Tell everyone what you offer
#brazencourses
![Page 43: How to Make Money Off the Social Media Skills You Take for Granted](https://reader035.vdocument.in/reader035/viewer/2022062617/54bf62434a795952458b48de/html5/thumbnails/43.jpg)
4. Feel Good About What You Charge
#brazencourses
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4. Feel Good About What You Charge
Social media strategists charge anywhere from $15-$250/hour
#brazencourses
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4. Feel Good About What You Charge
Social media strategists charge anywhere from $15-$250/hour
Some people will say you’re too expensive, others will say you’re too cheap
#brazencourses
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4. Feel Good About What You Charge
Social media strategists charge anywhere from $15-$250/hour
Some people will say you’re too expensive, others will say you’re too cheap
Tweak your price over time
#brazencourses
![Page 47: How to Make Money Off the Social Media Skills You Take for Granted](https://reader035.vdocument.in/reader035/viewer/2022062617/54bf62434a795952458b48de/html5/thumbnails/47.jpg)
4. Feel Good About What You Charge
Social media strategists charge anywhere from $15-$250/hour
Some people will say you’re too expensive, others will say you’re too cheap
Tweak your price over time Be CONFIDENT! You’re worth what
you say you’re worth#brazencourses
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5. Create a Strategy that Will WOW Your Clients
#brazencourses
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5. Create a Strategy that Will WOW Your Clients
Tips: Don’t try to be everywhere
#brazencourses
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5. Create a Strategy that Will WOW Your Clients
Tips: Don’t try to be everywhere Explain what you’ll SAY on those
channels
#brazencourses
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5. Create a Strategy that Will WOW Your Clients
Tips: Don’t try to be everywhere Explain what you’ll SAY on those
channels Include EVERY details of your research
and your plan, including optional extras
#brazencourses
![Page 52: How to Make Money Off the Social Media Skills You Take for Granted](https://reader035.vdocument.in/reader035/viewer/2022062617/54bf62434a795952458b48de/html5/thumbnails/52.jpg)
5. Create a Strategy that Will WOW Your Clients
Tips: Don’t try to be everywhere Explain what you’ll SAY on those
channels Include EVERY details of your research
and your plan, including optional extras
Deliver – and then some#brazencourses
![Page 53: How to Make Money Off the Social Media Skills You Take for Granted](https://reader035.vdocument.in/reader035/viewer/2022062617/54bf62434a795952458b48de/html5/thumbnails/53.jpg)
To Help You Get There…
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To Help You Get There…
#brazencourses
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A Gift for You
alexisgrant.com/brazen
24 hours ONLY
#brazencourses
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Questions?
Alexis Grant@alexisgrant
alexisgrant.com/brazen
#brazencourses