how to make your business irresistible online and offline (part 1)
TRANSCRIPT
Noland Hoshino, High Five Media
Seanette Corkill, Frontdoor Back
journey
shopper’s journey
Search Social Go!
Awareness Discovery Research Action
Discover Reviews
search
search
•Yahoo
•Bing
•DuckDuckGo
name
vspharse
what is more important?
the best place to
hide a dead body
is page 2 of
Google results
biz name vs phrase
“Aevum Images”
Google: 1stBing: 1stYahoo: 1stDuck Duck Go: 1st
Search for the phrase
“Vancouver wa
photographer”
Google: 13thBing: 27thYahoo: not in top 50Duck Duck Go: 22nd
Search for the phrase
“photography in
Vancouver wa”
Google: 11thBing: 30thYahoo: Not in top 50Duck Duck Go: 31
Aevum Images
Soovle.com
Soovle.com
discover
design is not just
what it looks like,
and feels like.
design is how it
works - Steve Jobs
does your visitors
to your website
do what you want
them to do?
website design tips
• Home page with a purpose
• Make it mobile friendly
test your website
website design tips
• Home page with a purpose
• Make it mobile friendly
• Your about page is about “them”
• Easy breezy way to contact you
• Email opt-in
• Portfolio
• Content
content is king,
but distribution is
queen and she
wears the pants
social
social media may
be free, but think
about the value
of your time!
SMO (social media
optimization)
Use a number of social media outlets and
communities to generate publicity to increase
awareness of a product, brand or event
social media optimization
• Strengthen your brand
• Generate leads
• Get more visibility online
• Connect with your audience
• Content sharable on social networks
SMO questions
• How do I bring social media
audiences to my website?
• How can I leverage my social media
followers to be evangelists for my
product or service?
• How can I optimize my website’s
social features?
Vancouver Example
Follow me?
https://www.facebook.com/Beigeblond-
103193830319/timeline/
https://www.facebook.com/lucky.l.shop?fref=ts
https://instagram.com/makkasanman/
https://www.facebook.com/Lucky-Loan-Pawn-
Shop-139785091243/timeline/
Yes! I will follow you
https://twitter.com/LoowitBrewing
https://www.facebook.com/loowitbrewing
https://instagram.com/loowitbrewing
still not convinced?
Google your business
SMO tips
• Create shareable content
• Make sharing easy
• Reward engagement
• Make your content unique, engaging
and different
• Engage with influencers
reviews
if you believe the
good reviews you
have to believe
the bad ones too
stay calm
and cool down
How to respond to reviews
• Read the review carefully
• Research the issue
• Research the writer
• Start with an apology
• Explain the issue
• Know your audience
• Monitor your reputation
set triggers
& act fast
Common concerns
• No digital marketing strategy
• No structure or routine
• No goals or end game
• Too busy. Not enough time
• Lack of expertise
• Mixed branding messages
• Social media not sync with brand
• No content marketing strategy
do SMO today, SMO
tomorrow, and SMO
the next day
- Noland Hoshino