HOW TO MARKET YOUR

APP FOR FREE ?

So you just created your iPhone app and feel like it’s the next hit in the industry? Well, there is very little to get excited about even if you think your app has a big shot at the market share. Having been in the app development and marketing industry for some time now, I understand how huge the gap is from app development to market adoption. Your amazing design and widgets won’t matter to anyone if there isn’t much app publicity. If you ask any app developer, or entrepreneur out there, you will understand that it takes time and intense marketing for greater adoption. 

Many companies have embraced the idea of creating apps as a way to easily

interact with customers. Despite the fact that these apps may be user friendly

and great to navigate through, there is still a lot involved for your customers to

conceive the idea of its usage. For the emerging app developer, my advice to

you is that exercise patience and approach the idea as any other startup. For

this, I mean strategies marketing techniques perfectly to target your audience.

One obstacle you are sure to face during the marketing process is capital. In this

article, you will get to learn di�erent ways on how to market your app for free.

Emerging trend

SELECTION

SELECTION

SELECTION

Use of emails

Carry out a market research

Your best chance at creating and improving adoption of your app lies in how best the audience is involved in the development process. Here, you get to evaluate the needs of your customers through email interviews or even chat boxes. It is paramount that you involve the target audience throughout the process. You don’t want your app development team to begin the job with perceived grounds. You have to thus put down strategies a will enhance research and idea collection. There are aspects of the app that should be at the front while others would love aesthetics more. For instance, you may �nd out that customers would prefer less generalized options on the start page. Listing down all the aspects that your audience responded to excitedly is a wise move towards a user friendly app.

Ensure you have an interesting app icon

Everyone would love to use something that's attractive.

If the icon get thee�ectively, settle on a nice shape with

very few pallet colors. Be sure to avoid photos as it may

blend with other apps easily taking the attraction away.

Furthermore, be sure to avoid words as they are rarely

readable destroy the design unity in general.

The most common marketing tool for apps whether Android or

iOS ones is the use of emails. Since you have a wide number of

emails for clients and customers, sending a few marketing mails

fronting the new app will be helpful. This can even start before

launching the app and continue all the way through the process.

Considering that many may not like the idea of frequent reminders

and �lling up their mail lists with adverts. Be sure entice your

customers into getting to know about your app. It will be better to

do so using promotions integrated with links to the apps. It is even

better to carry out individual promotions through the app. Let the

advertising team come up with possible rewards for �rst customers

to download the app. This will surely see the adoption rate grow.

Another viable way is to have advert on your website marketing

new app. This will be a good tool for more established companies

that enjoy huge tra�c. It may not be very useful for startups who

may not even have a website. Have web design team come up

with attractive designs of the app and spread them on your web

pages. It is normal to thus add a link on the advert so as customers

can easily download it if impressed. 

Create a pop up advert on your o�cial website

Have it reviewed on sites

There are a numerous review sites currently on the internet.

These review websites have wide following drawing visitors

from global markets. You can get free publicity by just being

reviewed by such sites. Be sure to include a redemption code

were reviewers can access your app for free and try it out.

You can surely stream in a good number of customers if rated

highly on review websites.

Social Networking

There is no denying that social media is the most followed

platform on the internet. Over a billion people currently

have social media accounts.Companies too have twitter,

Facebook, Instagram, Google Plus and many other social

media accounts. If you have a widely followed social media

account, post adds and try versions of your app for friends

and potential customers. It is also advisable to submit

your app to bookmarking sites such as Reddit and

Stumbleupon to get people talking about your new app.

g+

An additional superb way to enhance your app awareness is

to blog about it. Whether it is on your blog or guest blogging

try as much as possible to create content that will help explain

how easy and appealing it is to use your app. You should also

consider inviting friends and colleagues to read about your

blog post and share it on social media. 

Blog about your app

Have both a free and paid version

A trick most app developers �nd viable is to have a paid full

version and the free trial version. Not very many people can

download an app they hardly know how to use. However, so

many of them will be willing to try out a free version and even

download the full paid version later. You should let them enjoy

the trial version for a certain period after which one will be

required to download. Even if one does not download, he/she

will surely tell a friend about how superb your app is thus

creating more awareness. 

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Finally, creating an app is one thing. Getting people to not only like it but also download it is another thing.

You will need to embrace a couple of marketing strategies some of which may be expensive. For those who don’t have

the cash to pay for adverts, a combination of tools and methods discussed in this article will be very helpful. Good luck!

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