how to maximize linkedin for your business by muneeb farman

8/13/2019 How to Maximize LinkedIn for Your Business by Muneeb Farman....

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………………………………………………………………........….How to Maximize LinkedIn for Your Business…………

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Muneeb Farman is a LinkedIn Strategy Consultant andE-Business Manager whoseexpertise lays in ensuring that businesses are getting most out of LinkedIn. Hehasdeveloped numerous, outstanding LinkedIn Profiles forEntrepreneurs, Executivesand Job Seekers. As an expertin LinkedIn SEO, he excels at optimizing LinkedInCompany Pages,which businesses implement, in part, as a Saleschannel. In addition,Muneeb is skilled at developing and managing LinkedIn Groups. He embracesadvanced LinkedIn Strategiesfor Businesses so as to assist them in locating, engagingand converting prospects.Muneeb also manages the LinkedInPresence of businesspeople on a monthly basis.

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E-Entrepreneur! Learn how an Online Business Manager can help boost your business growthand assist

you in overcoming Entrepreneurial Burnout!

…..

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Let’s Get Started! Learn More about what is Online Business Manager

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CONTENTS

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Why Bother with LinkedIn for my Business?.................................................................................... /6

Why do I Need a LinkedIn Profile?................................................................................................../12

Why Should I have a LinkedIn Company Page for My Business?..................................................... /15

LinkedIn Applications and Why You Need Them …………………………………………………………………………… /19

Take the Bull by the Horns: Start Your Own Group!........................................................................ /22

The Importance of LinkedIn Groups ……………………………………………………………………………………………… /26

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LinkedIn is the most Popular B2B site all over the World and y ou can’t afford to ignore LinkedIn for

Business any longer. Look at these Recent LinkedIn Stats:

150 M (Million) LinkedIn Users worldwide (As of writing this eBook)

40 M US Based

Professionals from over 200 countries

5.5 M High-Tech Managers

2 M C-Level Executives on LinkedIn

1.3 M Small Business Owners

4.2 M Corporate Executives

7.9 M Business Decision Makers.

After examining these Statistics, it’s only obvious that developing an effective LinkedIn Strategy is

essential for success!

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Chapter 1

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Why Bother With

LinkedIn for my Business?

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Researching People & Companies

Finding, Targeting, & Converting Prospects

Building relations with new customers

Generating Identifiable business opportunities

Increasing branding/marketing presence

Expanding professional network to exploit maximum opportunities

Expanding the Database of Vendors (Suppliers)

Finding & Recruiting the Best Talent

And Much More…

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Source : Power Formula

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http://www.powerformula.net/














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Chapter 2

………………………………………………………………………………………………………………………………………………

Why do I Need aLinkedIn Profile?

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Did you know that having a professionally optimized LinkedIn profile can mean the difference between

engaging fresh clientele and losing them to a competitor?

It is unfortunate that so many business ownersfail to recognize the extensive benefits of a fully

optimized LinkedIn profile. A few precise and strategically chosen words placed in your LinkedIn

headline can catch the eye of a decision maker, and compel him or her to read your entire page. In

addition, with a professional LinkedIn profile you’l l grabthe attention of internet search engines;

causing you and/or your business to show up first in searches. This, in turn, attracts the fresh clientele

your business requires in order to thrive. Hence, profitability is increased and you become closer to

meeting and even exceeding your financial goals.

The key to standing apart from over a million other professionals is a LinkedIn profile Optimization.

This is achieved by crafting an eye-catching headline and summary that is rich in SEO keywords and

highlights your personal and exclusive capabilities and expertise.

Further, a professional LinkedIn profile should showcase your education, awards, accomplishments and

your personal goals for the future. Are you bi- or multilingual? If so, that’s another i n-demand selling

point not to be ignored.

Another important feature of a professionally SEO optimized profile is that it affords you a vanity

LinkedIn URL, making it easy for potential clients and decision-makers to remember!

Complete and professionally optimize you LinkedIn profile today. No doubt your competitors already

have.

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Get Ranked #1 on LinkedIn

Increase visibility

Avail more business opportunities

Make your LinkedIn Profile 100% Complete

• Use Professional Picture for your Profile

• Eye-catching Headline

• Attention-Grabbing Summary

• LinkedIn Profile SEO

• Vanity LinkedIn URL

• The Latest Applications Click: More Applications

• Highlight Personal Information

• Personalized Contact Settings

• Showcase Relevant Specialties

• Experiences

• All other sections including Education, Awards, Accomplishments, Languages, etc.

• Uploading Video on Your LinkedIn Profile ( if applicable)• Additional Information

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Chapter 3

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………………………………………………………………………………………………………………………………………………

LinkedIn Applications andWhy You Need Them

.

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LinkedIn Applications serve to enhance your profile, enable sharing and collaboration with your

network, and gain the insights you need in order to become the most effective. Applications are added

to your homepage and profile; thus, enabling you to control who is allowed to access certain data and

information.

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The Applications that are Available to YouBlog Link, by SixApartBlog Link allows you to maximize your LinkedIn relationships by connecting your blog to your LinkedInprofile. Blog Link is an effective tool in keeping you and your network connected.

Lawyer Ratings, by LexisNexis Martindale-HubbellLawyer Ratings was created with Legal Professional in mind. Highlight your Martindale-Hubbell® PeerReview Ratings™ and Client Review Ratings™ to further validate your indicated credentials. LawyerRatings will also assist in facilitating and generating the optimal connections.

WordPress, by WordPressfuse your virtual lives with the WordPress LinkedIn Application. The WordPressApp, enables you tosync your WordPress blog posts with your LinkedIn profile; keeping everyone up to date!

Projects and TeamSpaces, by Manymoon

Projects and TeamSpaces simplifies the task of Getting Work Done with your LinkedIn connections byallowing you to share and track limitless projects, documents and Google Apps – at no cost!

Portfolio Display, by BehanceShowcase your creativity with LinkedIn’s Creative Portfolio Display applica tion. Free, simple to use,supports unlimited multimedia content and it is of no cost to you.

My Travel, by TripIt, Inc.See the travel destinations of your LinkedIn network and when you will be in the same city as yourcolleagues. Share your future travel events, current locale, and travel statistics with your network.

Real Estate Pro, by RofoAccess your local real estate and office space market. Follow dynamic brokers, agents and otherprofessionals. Track the latest property listings and available office spaces. Stay informed on the salesin your area.

Legal Updates, by JD SupraGain access to relevant legal news that could impact you, and your business. (Lawyers: upload yourarticles. Showcase your expertise on LinkedIn.)

E-Bookshelf, by FT PressAccess the insights of the foremost intellects in business. E-Bookshelf is essential reading to ensure

your success. Read concise business and career lessons from experts in the field. Skim the content youwant, at your convenience!

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GitHub, by LinkedInDisplay your GitHub projects on LinkedIn. Learn which of your LinkedIn Connections are most active onGitHub, and find out about the projects with which they are involved.

SlideShare Presentations, by SlideShareIncSlideShare allows you to share presentations on LinkedIn! Upload and display your ownpresentations, view your colleagues’ presentations, and seek -out experts within your network.

Events, by LinkedInDiscover and learn about professional events, from conferences to local meet-ups, and make somenew connections with like-minded professionals.

Reading List by Amazon, by AmazonExpand your professional profile by sharing the books yo u’re reading with other LinkedIn members.

Discover what you should be reading by perusing the updates of your connections, associates, andother LinkedIn members of professional interest.

Box.net Files, by Box.netThe Box.net Files application manages all your important files onlineand allows you to share content onyour profile, as well as collaborate with friends and associates.

Polls, by LinkedInThe Polls application allows you to amass actionable information from your connections and

theprofessional audience on LinkedIn.

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Chapter 4

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Why Should I have aLinkedIn Company Page

for My Business?

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You still haven’t created a LinkedIn Company

Page for your business? What’s the hold -up?

A LinkedIn Company Page is crucial if you want your business to be successful and achieve your

financial goals. This is your no-cost vehicle to showcase your business, engage fresh clientele and

attract the caliber of talented individuals that will make your business hum.

Did you know that LinkedIn attracts millions of professionals who actively track over two million

businesses and corporations every day? A LinkedIn Company page can turn these perusing

professionals into your new talented employees, potential clientele, and even business partners.

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A LinkedIn Group is a specialized community of Professionals with same interests who discusson same issues. There are over 1,428,286 LinkedIn Groups.

Type in "Business Networking" and this happens - 20525 groups with those words in.OR Type in “Doctors Networking” and this happens – 91 groups with those words in.

In the business world it is crucial to foster truly significant and mutually beneficial relationshipsonline. LinkedIn Groups provides its users the optimal venue which enables you to consistently spendquality time and engage in meaningful discourse with the members of your intended demographic.

However, in order to reap the rewards of your time spent engaging in social media; the appropriatestratagem must be implemented.

1. Scope Out the Best Opportunities

LinkedIn allows its members to participate in up to 50 groups, but how can you spread yourselfthat thin, and still make a difference? Your presence will barely be noticed; you will simply be aname on a roster.We recommend that you narrow your choices to just a few groups, perhaps three or five thattarget your demographic. Correspondingly, you’ll want to select groups with members of at

least 2,000 in order to maximize your outreach. This strategy will assist in generating freshbusiness connections in order to build influence within LinkedIn Groups, as well as to developand enhance your credibility.

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2. Seek out the Most Prevalent Discussions in Each Group

Since the most active discussions within a group tend to get the most visibility, these are theconversations in which you must become engaged. You will find the most popular discussions

at the top of the group’s discussion page. As you regularly contribu te; respond and offermeaningful insights and opinions or even ask a provocative question, you will be recognized asa “leader.”

3. Launch Your Own Discussion

Initiating a new discussion thread is a commanding tool within a group, but you must have astra tegy. Don’t start your own discourse right away. Wait until you’ve spent some time and

have gotten to know the members, the “pecking order” so to speak, and analyze prior

discussions. Which topics have engaged the members? When you feel ready to begin, present aquestion, request help or advice; or post a relevant and attention-grabbing article or resourcefor the benefit of the group. The primary impetus is to incite as much discourse and debate aspossible.If you are indeed engrossing group members with your discussions, you will likely beacknowledged as a “Top Influencer” in the group page sidebar, which will in turn, enhance

your visibility and clout within the group. Addendum : It is crucial to add value when initiating discussions. Do not use the groups for self-promotion or the promotion of your services and products. This is appropriate only after you’ve

become a source of credibility and authority within the group. Only then is it acceptable to postone of your own articles occasionally. Just be certain that your posts answer a question or solvea problem for the members. Never post sales related information.

4. Don’t Leave Them Hanging

One drawback of LinkedIn Groups is that it’s time -consuming to remain apprised of updatesunless you proactively and diligently maintain a presence in your targeted groups. It is essentialthat you keep up with the conversations in which you participate. Don’t allow too much time to

pass between visits to the group’s page; and do not leave a conversation dangling. Make sureyour comments are thought-provoking and intriguing. This is the way you will demonstratecommitment to your groups.

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Don’t forget to “like” interesting posts made by other members of the group. As well, shareconstructive and significant posts as LinkedIn status updates. When you share a groupdiscussion post as a status update you are disclosing to all of your connections; thus, impartinggreater visibility to the post. Promoting and connecting others on LinkedIn will enhance and

build your social influence.

There you have it. You are now prepared to make your foray into the world of LinkedIn Groups.Post well, and prosper!

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Chapter 6

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Take the Bull by theHorns: Start Your OwnGroup!

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Businesses are developing their own LinkedIn group. Have you?











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It’s a commitment, but if you are willing to devote the time and energy LinkedIn offers theoption of starting your own group. The position of Group Manager puts you in charge of a number of

facets involving your group. To some degree, you can influence and control which discussions gainmore exposure thro ugh the implementation of the “Manager’s Choice” feature. As the founder of the group, essentially, it is your responsibility to direct and regulate your group’s

discussions! Ultimately it will be the members who drive the most compelling discussions to theforefront, but you have the ability to influence them. If you decided to start a group, ensure that youhave a clear and distinctive niche or theme in mind. Otherwise you might just end up spinning yourwheels. The focal point is engaging like-minded peo ple who can benefit from one another’s communal

insight and experiences. If strategically executed, starting your own group can be a rewarding andproductive experience for all concerned.

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By implementing this method for your LinkedIn Group, you can make the most of the time and energyyou spend on the network. Making the commitment to consistently impart meaningful discourse andvalue to a few targeted groups will build your influence and generate new connections.And the beauty of it is that you will discover that there is almost no competition in this strategy.











………………………………………………………………........….How to Maximize LinkedIn for Your Business………… Hence, starting your own LinkedIn group is a win-win!

The Solution: Muneeb is here to Help!

If you are feeling a bit overwhelmed by all this new information, it is to be expected.

It’s a lot to take -in, but never fear: Muneeb is here!

Muneeb Farman― The ExpertE-Business Manager and LinkedIn Strategy Consultant ― will assist in the

creation and optimization of your LinkedIn profile. Services include:

- LinkedIn Profile Makeover

- LinkedIn Company Page Optimization

- Your Own LinkedIn Group Development

- If necessary, Muneebwillpersonally manage yourLinkedIn Presence ona daily basis.

- You can also hire Muneeb’s full time services as your Online Business Manager. To learn

more, visit: http://obm-consult.com

We generally offer hands-on LinkedIn management solutions which allow you to sit back, relax, and

leave the hard work to us.

Contact us at: [email protected] Skype at: muneebfarman or Call: (0092).300.321.0357

You can also find us online a twww.muneebfarman.com OR obm-consult.com

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Muneeb Farman is a LinkedIn Strategy Consultant whose expertise lays inensuring that businesses are getting most out of LinkedIn. He has developednumerous, outstanding LinkedIn Profiles for Entrepreneurs, Executives and JobSeekers. As an expert in LinkedIn SEO, he excels at optimizingLinkedIn CompanyPages,whichbusinesses implement, in part, as a saleschannel. In addition,Muneeb is skilled at developing and managing LinkedIn Groups. He embracesadvanced LinkedIn Strategies for Businesses so as to assist them in locating,engaging and converting prospects. Muneeb also manages the LinkedIn Presenceof businesspeople on a monthly basis.

To learn more about Muneeb, visit his Websites :obm-consult.com OR

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