how to partner with salesforce.com - dreamforce 2012 - 9/19

20
How to Partner with Salesforce.com Avanish Sahai, salesforce.com, VP of Alliances @avanishsahai In/asahai

Upload: salesforce-partners

Post on 29-Nov-2014

538 views

Category:

Technology


4 download

DESCRIPTION

Looking to build a business on the world's first social business app platform? Join us to learn more about the innovative channel programs that salesforce.com delivers for ISVs and hear firsthand from partners who have successfully built recurring revenue streams in the cloud. This session is primarily for business development, product managers, C-Level executives, and anyone looking to build the next generation social apps for business

TRANSCRIPT

Page 1: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

How to Partner with Salesforce.com

Avanish Sahai, salesforce.com, VP of Alliances @avanishsahai In/asahai

Page 2: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

Social Revolution Demands Social Apps

1960’s Mainframe Computing

1990’s Desktop

Cloud Computing

2000’s Mobile Cloud

Computing

2010’s Social Revolution

1970’s Mini Computing

1980’s Client/Server

Computing

Data Management Apps

Process Automation

Apps

Web Apps

Mobile Apps

Social Apps

Ten-Year Computing Cycles

Business Logic Apps

Page 4: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

Customers Build their Businesses with Social Apps

Page 5: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

Presenting an Enormous Opportunity for App Providers and ISVs

Page 6: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

Our Partner Program Delivers the Tools to Seize this Opportunity

Technology Marketplace Planning & Enablement

Page 7: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

Concur Finds Success with the AppExchange Partner Program

“Salesforce.com is a great partner – we share a vision for the social era.” Steve Singh CEO and Chairman

Page 8: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

ISVforce is our Leading Technology Packaged for ISVs

ISVforce

Force.com Subscriber Support Console

Trialforce Branding

Packaging, Licensing,

Trials

Brand Build Support Distribute

Page 9: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

ISVforce Allows You to Build, Deliver, and Support Your App Like no other cloud service

Page 10: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

1100+ ISVs are Standardizing on our Platform

Page 11: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

•  1700+ Apps

•  Access to 100K+ Customers

•  Security Review

•  Customer Reviews

•  Free Trials

•  Optimized for Mobile

AppExchange: The Leading Marketplace for ISV Apps

Page 12: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

A Distribution Model for Every Partner

ISVforce Force.com Embedded

Build, market, and sell your app to salesforce.com

customers

Build, market, and sell your app to any customer

15% net revenue 25% net revenue

Page 13: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

And a Partnership Model Built on Shared Success

We succeed when you succeed

  PNR Pricing Model

  Designated Account Managers

  Go-To-Market Planning

  Technical Enablement

  Co-Marketing

Page 14: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

Planning and Enablement Resources Ensure Partner Success

Go -to-Market Planning

Technical Enablement

Partner Training

Self-Service Portal

Content

Sales Enablement

Co-Marketing

Page 15: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

Meet our Partner Panel

David Bonnette President, BigMachines

@Dbonnette

John Collins CEO, GreatVines

@greatvines

Randy Ehler EVP SaaS Business,Glovia

@gloviaOM_Randy

Ionan Fernandes Marketing & Sales Director,

Sofit Software @Ionan

Page 16: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

David Bonnette

President, BigMachines @Dbonnette

John Collins

CEO, GreatVines @greatvines

Randy Ehler Ionan Fernandes

EVP SaaS Business, Glovia

@gloviaOM_Randy

Marketing & Sales Director, Sofit Software

@Ionan

Avanish Sahai

VP of Alliances, salesforce.com @avanishsahai

Page 17: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

ISV Kickoff: Getting Started How to Architect & Design Your App Designing Social Apps (Workshop)

Extend Your Commercial Force.com App Team Development and Release Mgmt Building Secure Applications in the Cloud

Distributing & Licensing Your App Automate Your App Sales

Expanding Your Marketing Reach with AppExchange Marketing Best Practices in the Social Era Mastering the Direct Sales Model Selling Social Apps

How to Support Your Customers ISV PM Product Roadmap

DF12 ISV Success Sessions Great sessions for each phase of the lifecycle

Build Distribute Support Sell Plan

Follow sessions and join the Partner Success Group on

Page 18: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

Why Work With a PDO A Few Reminders. . .

Survey (Session Record)

Partner Success Experts Innovation Theater and Lounge 1:1 Success Clinics Innovation Theater and Lounge Need to relax? Have a massage!

Check out the Partner Hub

Cloud Crawl (Thursday Night) 540 Howard Street

@partnerforce Follow us on Twitter

Page 19: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19

Why Work With a PDO Partner Hub – Speaker Debrief

Welcome Desk

Partner Success Clinics

Speaker Debrief

Area

Page 20: How to Partner with Salesforce.com - Dreamforce 2012 - 9/19