Behind-the-Scenes at Salesforce.com: Delivering 3 Major Releases a Year

Backstage Pass

Steve Greene, salesforce.com

PanelistsChris Fry, salesforce.comRajani Ramanathan, salesforce.comMark Abramowitz, salesforce.comJason Winters, salesforce.comBrian Zotter, salesforce.com

Safe Harbor Statement

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Steve GreeneVP, Program Management

& Agile Development

ADM Release Cycle

Monthly Rhythm

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

Release Release ReleaseRelease

What is ADM?

ADM (Adaptive Delivery Methodology) is an Agile

discipline that is specific to salesforce.com. It employs

Scrum project management framework, adopts certain

extreme programming practices and is based on lean

principles.

1Eliminate Waste

2Build Quality In

3Respect People

4Optimize the Whole

5Create Knowledge

6Just-in-time Decisions

7Deliver Fast

On time, high quality

delivery

Chris Fry

VP, Platform & Core Development

Rajani Ramanathan

VP, Quality Assurance

Mark Abramowitz

Sr. Director, Product Management

Steve Greene

VP, Program Management & Agile Development

Salesforce.com

Moderated By:

Jason Winters

Sr. Manager, User Interface Design

Brian Zotter

Director, Development

Agile Planning: Coming Soon to You

• Spring 2010: CA launching commercial product similar to Scrumforce

• ca.com/agile: Join the CA Agile Community and shape your dream product

• Booth 902: Find out more on the Cloud Expo show floor

Next Steps

Slides, video, & other resources related to this session are on the web

http://developer.force.com/dreamforce

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