how to passively clean b2b marketing data with siftrock
TRANSCRIPT
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CLEANB2B DATA
HOW TO PASSIVELY
TO WO
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OF B2B DATA DECAYSEACH YEAR
-- Marketing Sherpa
22.5%
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DOMAINS GET UPDATEDCONTACTS CHANGE JOBS
CONTACT NAMES CHANGEREPS MAKE MISTAKES
BAD FORM FILLS
?
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THE COST OF DECAY
-- SiriusDecisions
$10 per record to clean it
$100 per record to let it rot
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TYPICALSOLUTION:
Painful
One-Time
Project
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"ORGANIZATIONS MUSTSHIFT THEIR FOCUS FROMONE-TIME DATA CLEANSINGTO ONGOING DATAMAINTENANCE."
-- SiriusDecisions
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SIFTROCK SOLUTION:
Passive, continuous data
cleansing by mining email
replies (soft-bounces)
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HOW IT WORKS
Collect
Replies
Mine for
Updates
Sync
Data
1 2 3
Siftrock works behind the scenes and integrates with your marketing platform
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THE RESULT:
Up to 12%
improvement in data
quality each year
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HAPPY CUSTOMERS
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"WE SAW VALUABLE DATAIN REPLIES. SIFTROCK MADE
IT EASY TO OPEN UP THISNEW DATA SOURCE."
-- Peter Guagenti, CMO at NGINX
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"WITH SIFTROCK, OURREPLY MANAGEMENT
PROCESS IS INTELLIGENTAND FULLY AUTOMATED."
-- Jessica Davis, Marketing Ops at Avalara
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"WE LOVE THE ABILITY TOAUTOMATE ELEMENTS OF
DATABASE MAINTENANCE."
-- Paul Fuller, President at NuGrowth