how to pick an organic coffee brand
TRANSCRIPT
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Coffee has many health benefits
besides being a great way to start the
day.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Healthy organic coffee is preferable
because of the reduction in impurities
obtained by a purely organic food
chain.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Healthy organic coffee has been
around for a long, long time.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Unfortunately in the modern era the
use of pesticides and herbicides has
entered the picture in growing many
crops, including otherwise healthy
organic coffee.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Although non-organic contaminants
do not necessarily reduce the
beneficial health effects of a healthy
cup of organic coffee the non-organic
contaminants cause problems of their
own.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
So, you decide to drink only organic
coffee. But which brands can you find
and which should you buy?
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Our oft stated preference is
for Colombian organic coffee
brands but there are lots of great
organic coffees, especially in the
Americas from Mexico to Brazil.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Colombian coffee is widely acclaimed
as some of the best coffee in the
world.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
But what about Colombian organic
coffee brands? Any coffee grown in
Colombia qualifies for Juan Valdez
designation, meaning that the
Colombian Coffee Growers
Association certifies it as 100%
Colombian.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Coffee from Colombia is good and
healthy organic coffee from Colombia
is excellent. Think of some of the best
organic coffee in the world and think
of Juan Valdez, certified and
Colombian, organic coffee from the
Colombian Cafetero.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
The first step in how to pick an organic
coffee brand is to make sure that it is
organic.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
There are three reliable seals of
authenticity that you should look for,
USDA Organic, Rainforest Alliance
and UTZ.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
USDA
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
USDA organic coffee is certified by
the United States Department of
Agriculture or one of its designees.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
The fact that coffee is USDA organic
coffee tells us that sustainable
agricultural practices were used and
that the organic coffee is free of many
of the pesticide, herbicide, and
synthetic fertilizer residues that can be
found on regular coffee products.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
An issue with USDA certification is
that the USDA does not help a small
coffee farmer find a market for his
more-valuable product.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Thus many small grower get certified
by the USDA, never make any more
money, and spend more on raising the
crop and adhering to the food chain
requirements for organic coffee.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
How to pick an organic coffee brand is
often easier with UTZ and Rainforest
Alliance.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
UTZ
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
UTZ Certified Coffee
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
stands for sustainable farming and
better opportunities for farmers, their
families and our planet.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
The UTZ program enables farmers to
learn better farming methods, improve
working conditions and take better
care of their children and the
environment.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Through the UTZ-program farmers
grow better crops, generate more
income and create better opportunities
while safeguarding the environment
and securing the earth’s natural
resources.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
UTZ not only certifies farmers but also
teaches them and provides a supply
chain to which they can sell their
coffee.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Rainforest Alliance
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
The process of getting certified
by Rainforest Alliance is similar to
getting UTZ Certified.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Growers start by achieving partial
success and grow into the eventual
requirements.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Rainforest Alliance requires that
coffee growers meet half of the criteria
for any given area of concern to start
with and meet eighty percent of
requirements overall.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
These criteria include ecosystem
preservation, safety of wild animals,
watershed conservation, fair hiring
and labor practices, appropriate safety
measures for workers, and strict
adherence to agrochemical use
standards.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
An additional feature of this program
is the prohibition of genetically
modified crops.
http://buyorganiccoffee.org/1309/how-to-pick-an-organic-coffee-brand/
Likewise how to pick an organic coffee
brand is to look for Rainforest Alliance,
UTZ or USDA Certified on the label.