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STRATEGIC PLANNING PROCESS & CROSS-CULTURE CAMPAIGN PLAN IMC Planning International Market Communication Customer Decision Journey Channel Chain

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Page 1: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 2: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 3: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 4: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 9: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 10: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 13: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 14: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 15: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 16: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 19: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 20: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 24: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 25: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 26: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 27: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 29: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 30: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 31: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 33: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 34: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 38: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 40: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 41: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 42: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 43: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 44: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 45: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 46: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 47: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 49: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 51: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 52: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 57: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 60: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 62: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 65: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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Page 137: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong
Page 138: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong
Page 139: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong
Page 140: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong
Page 141: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong
Page 142: How To Plan A Campaign: Strategic Planning Process & Cross-Culture Campaign Plan- By @yangyanghong

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