msw management campaign plan

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Page 1: MSW Management Campaign Plan
Page 2: MSW Management Campaign Plan
Page 3: MSW Management Campaign Plan
Page 4: MSW Management Campaign Plan
Page 5: MSW Management Campaign Plan
Page 6: MSW Management Campaign Plan

What goes where?News-

Paper Ads Leaflets Posters Stickers

Page 7: MSW Management Campaign Plan

TV

ADVERTISEMENT

Topic: -

Radios

Electronic Billboards

Televisions

Page 8: MSW Management Campaign Plan

Take a stroll through the city.

Locate MSW via maps.

Refuse. Reduce. Reuse. Recycle.

Burn off excess MSW.

Page 9: MSW Management Campaign Plan

HIGHER INTERNATIONA

L CLIENTS

GOOD BOOKS OF

THE GOVERNMEN

T

CORPORATE SOCIAL

RESPONSIBILITY

NATIONALDUTY

GARBAGE BILL CONCESSIONS

MAYBE GRANTED.

CLEANLINESS &

DEVELOPMENT OF NATION

Page 10: MSW Management Campaign Plan

Item Cost / Taka (For 3 years)

TVC Making 10,00,000

TVC Airing (5 major channels)

2,00,00,000

Posters, Stickers & Leaflets

5,00,000

RDC (total) 20,00,000

Billboards 70,00,000

Gaming App Development

5,00,000

Newspapers 1,90,00,000

Total 5,00,00,000

Budget &

Activation

Full-fledged Activation

Awareness & Motiva-tion

Campaign Lauch

O.5

O.5

YEARS

2