the campaign plan mod 2.2.09
DESCRIPTION
Basic political campaign planTRANSCRIPT
Five Piecesof the PuzzleAdministration
and Committee
Campaign Timeline
Message and Positioning
BudgetVoter
Persuasion and Turnout
Administration and Committee
•Are you sure you are on the ballot?
•Who is supporting you? A little or a lot?
•Who are your friends, neighbors, family and/or interest groups who will be most involved on your campaign?
•Who needs to be part of your committee for credibility or for momentum?
Who do I want to listen?
Message
What do I want to say?
How will I deliver this message?
Why do I want to say it?
Is my message important
and relevant to voters?
Positioning
Me on Him
Him on HimMe on Me
Him on Me
Budget
•Message delivery and campaign activity will dictate cost.
•Where will the money come from?
•When will it arrive?
•Am I using some of my own money?
•When will I spend the money?
•When and how to spend “promised” money?
FundraisingPainful but Necessary…
Direct Ask
Online
Finance
Committee
Events Mail
Solicitation
PAC
Vote Goals
• How many registered voters live in my district?
• How many people voted last time?
• What were the previous like election results?
• Is this a Primary, General, or Special election?
• Where do I find this info?• Which voters will have the most in
common with me as a candidate?
2Registered Party or Primary Voters
3 Lists, Lists, and More Lists
4If you don’t have it in a database it does not exist
Know Who Your Friends Are
How will you contact the unknowns?5
1Votes to Win
Get-Out-The-Vote
•What does the law allow?
•Volunteer component?
•What are voters and volunteers “used” to doing…if anything?
•Paid component?
•Absentee and early voting?
•How effective is GOTV?
When does it begin?
When do I talk to…
•My supporters?
•Press?•Voters?
[how often?]
When do I raise it?
When do I file for office?
TimelineElection Day Backwards…
GOTV
Effort
FilingTalk Money
