how to podcast the ultimate guide to podcasting by: john lee dumas

HOW TOThe Ultimate Guide to PodcastingPODCASTBy: John Lee Dumas

HOW TO PODCAST

Join our Free Podcast

Course and learn how to create, grow, and

monetize your Podcast in 15-

days!http://www.FreePodcastCourse.com/

http://www.freepodcastcourse.com/

What is a Podcast?

A Podcast is an audio file that can be streamed or downloaded from the Internet. The three major Podcasting directories are iTunes, Soundcloud, and Stitcher Radio.

A brief history of Podcasting

2004, the first signs of Podcasting began to appear. The word Podcast was first used in an article in The Guardian.

Buzz began to build around Podcasting as Entrepreneurs immediately saw the potential of this form of communication.

The smartphone changed everything in the Podcasting world. With the introduction of the iPhone in 2007 and the Android in 2008

The tipping point happened in 2010 when over half of Americans owned smartphones.

The SmartPhone

Majority of the population now had access to a virtual computer in their pocket 24-hours a day, 7-days a week. With 3g becoming 4g and wi-fi cropping up everywhere!

The SmartPhone

Apple began investing heavily into their storefront iTunes and Podcasting took its rightful place on the navigation bar.

Apple further upped the game by making their Podcast App a recommended download on their iPhones in 2012, and native (pre-installed and unremovable) in the fall of 2014.

The Apple CarPlay

2014, Apple announced the release of Apple Car Play, Google Introduced Android Auto, and Stitcher radio introduced Stitcher Dash

HOW TOPODCAST:CREATE

Sparks a FIRE inside your belly

How to Podcast: CREATEFinding Your Topic

What am I going to Podcast about?

Step number 1 is to get your mindset right.

Something you can see exciting you in 6 months, 18 months, 3 years from now!

How to Podcast: CREATEFinding Your Topic

Your avatar is your ONE PERFECT LISTENER

WWMAW! What Would My Avatar Want?

Your TRIBE

Your Avatar

Building your Tribe

Meet JIMMY

How to Podcast: CREATEMy AVATAR

How to Podcast: CREATEEquipment

1. Computer

2. Microphone (preferably a dynamic one)

3. Recording

Logitech Clearchat Headset



Kate’s studio. A Mac Laptop and ATR-2100 mic

My studio. An iMac and a Heil PR-40


1. Adobe Audition

2. Audacity

3. Garage Band

How to Podcast: CREATERecording and Editing Software

SKYPE

- it uses technology called VOIP: Voice Over Internet Protocol.

How to Podcast: CREATEInterviewing Guests Using SKYPE

How to Podcast: CREATEAlternative Methods For RecordingAudio/Video Interviews on SKYPE

1. ecamm Call Recorder (Mac Only)

2. Pamela (PC Only)

How to Podcast: CREATEThe 8-Step Process of Creating a Podcast

1. PRESS RECORD

2. EDIT

3. Export file as an MP3

Export the file as an MP3, and the export specs I recommend are as follows: 44100 Hz 16-bit, Mono, 64kbps, CBR (constant bit rate).


4. Tag your MP3Important information to include in your tagging process is: Title – Podcaster Name – Podcast Name – Description – Artwork.

I recommend the tagging software ID3-Editor for this task.

5. Upload to your media hostFor around $20 a month (depending on your usage) you can upload your media files to Libsyn and receive unlimited bandwidth for a flat monthly rate.

Use promo code 'FIRE' to get the rest of this month and all of next month FREE! http://www.libsyn.com/

http://www.libsyn.com/


6. Schedule your Podcast’s release dateLibsyn allows you to schedule Podcasts to release on any date and at any time you desire.

7. Publish

8. Submit your Podcast to the directories

CONGRATULATIONS!

Now you have successfully created your Podcast and released it to the WORLD! The rest of this guide will be focused on sharing ways you can grow your Podcast audience and monetize.

How to Podcast: CREATE

HOW TOPODCAST:GROW

1. Have a Headquarters- WordPress Website

2. Sales/splash/email opt-in pages

How to Podcast: GROW6 Growth Strategies

- LeadPages


3. Commingle Audiences

4. Ask for ratings and reviews- Listeners love to take immediate ACTION.

- You are giving listeners an opportunity to show they are thankful for your Podcast and the time you took to respond.

5. Create Question and Answer shows- Everyone likes to be involved, have an impact, hear their name, and best yet…hear their question answered by you on an episode.

6. Interview the movers and shakers in YOUR industry


- Every niche has its rockstars. What is one thing rockstars have in common? A massive audience.

HOW TOPODCAST:MONETIZE

How to Podcast: MONETIZE4 Ways to Monetize a Podcast

1. Products and ServicesHow do I know what products and services to create?

The process goes a little something like this:

A. Create valuable, free, consistent content.B. Grow an audienceC. Listen to your audienceD. Track themE. When one or two pain points distance themselves from the pack, create a SOLUTION.F. Offer that solution to your audience.G. Ask for honest feedback and pivot as necessary.

2. 1 on 1 mentoring

3. Create a Mastermind- People want to be part of a tribe, they want to be held accountable, they want to pay for access to a group that others also invested in, ensuring that EVERYONE is in it to win it, and that no time will be wasted…as time is our most valuable resource.


- As a Podcast host you will be looked at as a figure of authority. You will gain a following of listeners who know, like, and trust you, and whom will see you as a person of credibility in the field of your growing expertise.


-Start a podcast today about a niche you are passionate and knowledgeable about , work hard for a significant amount of time , build a captive and engaged audience, and then have sponsors.

For an EPIC post on Podcast Sponsorships, visit EOFire.com/sponsorships

4. Sponsorships

http://www.entrepreneuronfire.com/podcast-sponsorships/

How to Podcast: MONETIZESPONSORSHIPS

- Prior to launching into the main content, the host will talk about the sponsor’s product or service for 15-seconds.

Industry Standard1. 15-second Pre-Roll

2. 60-second Mid-Roll- Typically inserted somewhere in the 40 – 70% mark of the podcast episode. The host will talk about the sponsor’s product or service for 60-seconds


A 15-second Pre-Roll commands $18 per 1000 CPMs (listens).

A 60-second Mid-Roll commands $25 per 1000 CPMs (listens).

For ease of math purposes, let’s say your podcast averages 10,000 listens per episode.

18 x 10 (for the 10,000 listens) = $180 is the cost to the sponsor for a Pre-Roll.

25 x 10 (for the 10,000 listens) = $250 is the cost to the sponsor for a Mid-Roll.

Therefore, your 10,000 per episode podcast would cost a sponsor $430 for a Pre-Roll/Mid-Roll combo.

Let’s say you allow 2 sponsors per episode, now you are making $860 per episode.

4 episodes a month: $3,440




Look at the download numbers of your episodes starting at 6 weeks out.

Once you see that EVERY episode is over a certain number of downloads by week 6, that is your CPM.

How do I know what my ‘average’ listens are so I can determine my CPM rate?


There are 3 routes you can take with your sponsors:

1. Cost per mille (CPM): Cost per thousand views (listens in the Podcast world).

2. Cost per Acquisition (CPA): Cost to acquire 1 customer.

3. You name the price, sponsors say yes or no.

Pricing Model: CPM vs CPA


• It’s bad for the sponsor - It’s bad for the sponsor, as their message is getting diminished

• It’s bad for the listener. - Your listener loves listening to podcasts because it’s free, it’s on demand, and they don’t have to put up with annoying commercials on the radio.

• It’s bad for the host - Your goal is to provide great content.

Why not bring more sponsors on?


There are 3 routes you can take with your sponsors:

1. Cost per mille (CPM): Cost per thousand views (listens in the Podcast world).

2. Cost per Acquisition (CPA): Cost to acquire 1 customer.

3. You name the price, sponsors say yes or no.

Pricing Model: CPM vs CPA


Think about the LEAST amount of money it would take for you to dilute your podcast with a sponsorship. Come up with that baseline price tag

When should I bring on sponsors?

How do I find sponsors?Listen to other podcasts in your niche.

Let your sponsors know what your download numbers are and what it will cost for them to sponsor an episode.

I have interested sponsors, now what?


HOW TO PODCAST

Join our Free Podcast

Course and learn how to create, grow, and

monetize your Podcast in 15-

days!http://www.FreePodcastCourse.com/

http://www.freepodcastcourse.com/

HOW TO PODCAST

Thank you for joining me today!- John Lee Dumas

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how to podcast the ultimate guide to podcasting by: john lee dumas

Small Business & Entrepreneurship