how to post on facebook for franchises
TRANSCRIPT
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How to Manage Corporate Social Media Accounts –franchises/multiple accounts
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Individual accounts vs Corporate AccountPros
• Location
• Individualisation
• Sense of community
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Individual accounts vs Corporate AccountCons
• Lack of control
• Monitoring
• Training
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Consider
• Demographics of stores
• Marketing structures
• Purpose of the corporate page
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StrategyOne centralized account that acts as the main voice and hub for the brand
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StrategyCorporate manages all the social profiles but utilizes franchisees to provide a steady stream of posts
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StrategyFranchisees manage their own profiles but are provided a majority of their content from corporate.
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StrategyFranchisees create and manage their own social media profiles using guidelines developed by corporate.
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Client Liason, Collaboration & Communication
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Marketing Automation
• Expion, VenueLabs, Manalto, Awareness Hub, Spredfast
• Dlvr.it, PostPlanner, SlackSocial
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Customer Relations Management
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Difficulties of Using Social Media for Customer Care
• Public forum• Response time• Risks of automation• Customer service plan
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Social Media Crisis
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Pay Attention - Listen
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Go the Extra Mile
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• Train staff
• Address complaints and take action
• Ask for feedback
• South African context
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Individual Store Relations
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Continual Change
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Thank-you
@karidbn@networkexplode