how to prep your facebook page for a big event - a checklist
TRANSCRIPT
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Agenda
1) Create a calendar for your page content2) Determine roles for managing page during the event3) Let people post updates on your Page4) Filter hurtful comments and language5) Let people send you private messages6) Update your cover image7) Clean up and rearrange your tabs8) Create a Facebook Event with your Page9) Draft and / or schedule Page posts promoting event10) Pin best posts to the top of your Page
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
• Aligns with org communication goals• Helps communicate plan across org• Helps define who owns what
Create a calendar for your page content
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Determine roles for managing page
• Assign role to curate and draft• Assign roles for moderation• Limit admin roles
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Let people post updates on your Page
• Let people post videos and photos• Increases reach and engagement• Reviewing posts is optional
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Filter hurtful or hateful language
• Block hateful or hurtful language• Don’t block mentions of “competition”• Can’t replace human moderation
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Let people send you private messages
• Gives community ability connect privately• Be prepared to respond quickly to messages• Ok to activate ONLY during events
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Update your cover image with event info
• Promote event on cover• Include date and key details• Include event URL in description
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Update your cover image with event info
• Use canva.com to create your cover
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Clean up and rearrange Page tabs
• Remove outdated tabs• Edit names of tabs, if needed
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Clean up and rearrange Page tabs
• Remove outdated tabs• Edit names of tabs, if needed• Make sure event custom tabs are visible
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Create a Facebook Event with your Page
• Create with your Page, not Profile• Include registration link• Drive people who register to RSVP
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Draft or schedule posts promoting event
• Review these posts with team• Review and refine as needed• Get notifications when published
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Pin best posts to the top of your Page
• Select most engaging posts (use Insights)• Edit post to include link to registration page• Unpin after event is over
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Checklist
Create a calendar for your page contentDetermine roles for managing page during the eventLet people post updates on your PageFilter hurtful comments and languageLet people send you private messagesUpdate your cover imageClean up and rearrange your tabsCreate a Facebook Event with your PageDraft and / or schedule Page posts promoting event Pin best posts to the top of your Page
johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
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