HOW TO REACH THE MOBILE GENERATION

IGNITING A FLAME

WITHIN THE MILLENNIAL

CHURCH

by @ppadley

my story!

•  Social Media Strategist at DEG – Kansas City

•  KC Ad council member, SQPN podcaster and board member.

•  Leads/executed/advised digital efforts for Hallmark, Lee Jeans, H&R Block, and Timberland

PAT PADLEY

My mission: Help the Catholic Church evangelize by sharing my digital marketing knowledge.

The Disconnect!"It’s not the message."It’s the delivery."

“

”

It takes more than a presence in new channels to improve customer experiences and relationships.!!-  Brian Solis!Principal at Altimeter Group"

UTILIZE DIGITAL MARKETING STRATEGY/TACTICS THAT BRANDS USE, BUT FOR EVANGELIZATION

THE LANDSCAPE

HAS CHANGED

“

”

!Only 30% of Americans who were raised Catholic are still practicing.!!!!--“Forming Intentional Disciples: The Path to Knowing and Following Jesus”, by Sherry Weddell"

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!From 1972 to 2010 the number of marriages celebrated in the Church decreased dramatically by nearly 60%.!""--“Forming Intentional Disciples: The Path to Knowing and Following Jesus”, by Sherry Weddell"

4 billion + hours of video are watched each month"

!http://www.youtube.com/t/press_statistics!

-ComScore!

YOUTUBE IS #2 …most used search engine.

50% login once a day. ""50% use a mobile device.""Average person has 140 friends"

"""

www.facebook.com/press!

1 BILLION + …active users on Facebook.

50% of users login daily.""Every day, the world writes more than the equivalent of a 10 million-page book in Tweets or 8,163 copies of Leo Tolstoy’s War and Peace."

http://blog.twitter.com"

500 MILLION + …active users on Twitter.

64% of all United States consumers already

own a smartphone.

--Nielsen

Over 1.2 billion!people access the web from

their mobile devices.

Global mobile traffic!now accounts for

15% of all Internet traffic.!

--Trinity Digital Marketing & Internet Trends 2013

Your website!is not a destination. Get over yourself.(you need a digital strategy)!

KEEPING MILLENNIAL CHRISTIANS CONNECTED

Four Factors of Church Faith Participation!

Parents"Experience"

of God"

Teachings"and Beliefs" Community"

Four Factors of Church Faith Participation!

Parents"Experience"

of God"

Teachings"and Beliefs" Community"

COMMUNICATING WITH DIGITAL

NATIVES

The bible doesn’t say anything about blogs, email or tablets.

Right time. Right place. Right person.

CHOOSING YOUR COMMUNICATION STRATEGY!

!Based on your objectives

!Based on the users context

1! 2!

THINKING LIKE A NEWSROOM

TIMELY. RELEVANT. VALUABLE CONTENT!

!Builds a relationship with your audience.

!Gives a reason to share, discuss & create WOM

1! 2!

Right time. Right place. Right person.

When in doubt: -Humanity -Humor -Huge deals

5 Media Tips!that will help you RIGHT NOW!

TIP 1: "Plan your content calendar and establish a process for creating it on a monthly basis.!

TIP 2: "Use pictures to tell you story.!

TIP 3: "Follow the 4:1 rule.!

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!Social is for sharing not for selling.!

TIP 4: "If you are a diocese, create media kits for your local parishes.!

TIP 5: "Use digital to extend your existing communication.!

BONUS: A list of a bunch of awesome social ideas!

•  Weekly send out mass times tweets"•  Capture email addresses at all parish events"•  Think “mobile first” when designing your websites"•  Don’t have an email list? Get one:"

–  Flocknote, Constant Contact, Mail Chimp, etc."•  Post your bulletin online somewhere"

–  Better yet, email your bulletin out"•  Use short form communications (text/tweets) to remind"•  Take a lot of pictures. Always."

–  Use this content everywhere"•  Remember the 4:1 rule"•  When in doubt: Humanity, humor or huge deals."

Thank you. Questions? www.patrickpadley.com www.acoupleofcatholics.com @ppadley on Twitter