millennial marketing and advertising: how your brand can reach the generation y
DESCRIPTION
Let your brand/product appeal to the Generation Y (a.k.a. Millennials). Learn how to use social media to connect to the generation that has the highest buying power in this day and age.TRANSCRIPT
MILLENNIAL MARKETING AND ADVERTISING
Andrew and Ada
Pocholo “The VoiceMaster” Gonzales
Voice of the Youth Network
CreaEvoices ProducEons
Voice Care Philippines
“Our voice is our most effec/ve tool. It is the only thing that can start a war, or say ‘I love you’.”
-‐ Julian Treasure
Do you believe…
MarkeEng and AdverEsing should be
What’s Your GeneraEon?
Through the Years…
Baby Boomers: 1946-‐1964 GeneraEon X: 1965-‐1981
GeneraEon Y/Millennials: 1982-‐1993
GeneraEon Z: 1994-‐2004
Alpha GeneraEon: 2005-‐ present
The Millennials thrive in a world where…
Everything and everyone can be connected…
…in an INSTANT.
And this…
…can be mistaken for THIS.
GeneraEon Y a.k.a.
GeneraEon “C”
CharacterisEcs of Millennials
Tech-‐Savvy MulEtaskers
Time Flexible and Family Oriented
AmbiEous
CollaboraEve/Team Players
Everything is Measurable
MarkeEng and AdverEsing to GeneraEon Y
Don’t Insult Our Intelligence
Don’t Disguise your Ad
Allow Us to Purchase Online
Be ConversaEonal rather than Viral
Quality and Service Should be #1
In Summary
We Want YOU!
N – Name A – Address M – Mobile # E – Email Address S – Simple Message
THANK YOU VERY MUCH AND GOD BLESS YOU ALL!