how to really do seo for bloggers
DESCRIPTION
Presentation from SNAP Conference 2014. Everything about how to do SEO, focused specifically on bloggers.TRANSCRIPT
HOW TO
reallydo SEOreallydo SEO
FOR BLOGGERS
INTRODUCTION
2009
2013
Buying Junk Cars
“All traffic sources are not created equal.”
-SOMEONE, SOMEWHERE
BASICS OF SEO
How Search Engines Work
TITLE TAGS
IMAGES
INTERLINKING
EXTERNAL LINKS
Case Study
Overall Organic Traffic
Before
After
Yellow Armpit Stains
Before
After
Finding The Keywords
via Google Webmaster Tools
Google Keyword Tool
how to remove armpit stains
1,000 MONTHLY SEARCHES
how to remove underarm stains480 monthly searches
Other keywords: remove underarm stains, remove armpit stains, armpit stain remover, etc
Find Rankings
ProRankTracker.com
Fixing The On-Page SEO
• Adjust the title tags to contain the keywords
• Make sure variations of the keyword show up in the content
• Rename any images and change the alt text
• Link to from relevant articles on your blog
Get External Links
via ahrefs.com
Results
100-150 visits a dayIncrease in organic versus other traffic sources
Overall Organic Traffic
Before
After
The Importance of the Long Tail
TO BOOSTING YOUR SEO
STEPS5
FIND YOUR TOP POSTS1
Landing Pages
Source: Google
IDENTIFY YOUR KEYWORDS2
Google Webmaster Tools
Google Analytics
Google Analytics
FIX YOUR ON-PAGE SEO3
Post Titles
• Change title
• Change URL
• Make sure to 301 redirect if you change the URL
Content
• Variations of your keywords
• Keep it natural
Images
• File name
• Alt text
Internal Links
• Relevant posts
• Alternate anchor text
BUILD EXTERNAL LINKS4
Guest Blogging
via Clark’s Condensed
Roundups
via Humbled Homemaker
Image Links
Image Links
Google.com/searchbyimage
MONITOR YOUR RESULTS5
Google Analytics
Rank Tracker
via ProRankTracker.com
QUESTIONS?