how to recruit new affiliates that sell
TRANSCRIPT
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How to Recruit New Affiliates That Sell
Teodora Dobjanschi2017
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Teodora DobjanschiSenior Affiliate Recruiter, Avangate Affiliate Network (#1 CPS Network for Software and Digital Goods)
8+ years of experience Contributor @FeedFront International Speaker (US & EU conferences) Connect via LinkedIn/Teodora Dobjanschi Get in touch via Twitter @teodora239
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Agenda• How affiliates are recruited• How to identify affiliates that are a good fit for your program• How to recruit affiliates that will sell + Q&A
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How affiliates are recruited
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How affiliates find out about new programs:
Website:Affiliates Sign-up
Page
SEO optimization
and PPC recruitment campaigns
Network Recruitment
(emails, incentives,
contests, etc.)
AffStat Report 2016
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How to identify affiliates that are a good fit for your program
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?
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Analyze your program and affiliates pool
Active Affiliates Lifetime Value.
Active Affiliates Profile.
Active Affiliates Promotional
Methods Used.
1. 2. 3.
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1. Active Affiliates Lifetime ValueRevenue or New Customers = Active Affiliates Lifetime ValueNumber of active affiliates
Why?• This will help you set your recruitment budget and optimize costs• Have a clear overview of your current active affiliates ROI
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2. Active Affiliates Promotional Methods • Split your active affiliates pool by promotional methods:
o SEMoMedia Buyerso Content (Reviews, advertorials, etc.)o Coupon/ Discount Websiteso Video Marketingo E-mail MarketingoOther.
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3. Active Affiliates Profile
• Create a profile of your Active Affiliates by identifying:
oGeolocationoGeo-targeto Business type
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How to recruit affiliates that will sell
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Data is key• Use the analyze to add, remove or grow specific recruitment channels.• Add the affiliate profile to your recruitment campaigns:o add keywordso optimize program description on your websiteo improve the visibility of your Affiliate Program Sign-up Pageo create dedicated recruitment campaigns for specific affiliate categories or
manually search for them; ex: coupon affiliates (not relevant) vs coupon antivirus Mac (niche, category) vs coupon Norton (competitor’s name).
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Recruitment Method + Affiliate Profile =
Best Match
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Onboarding and Communication• Make sure you provide your affiliates with the needed info in order to
start promoting your products/services right away.
• Send an welcome email and guide them through your program, introduce yourself as they need to know who to contact when they need help or prepare special campaigns.
• Keep the communication with your affiliates and inform about any program changes, new product launches, special campaigns, etc.
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Why?
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Relationships with Affiliate Managers influence 50% of affiliates to join, promote or terminate a program!
AffStat Report 2016
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Recruitment Method + Affiliate Profile + Affiliate
Management = SUCCESS
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Q&AFeedback, questions?
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THANK YOU!
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