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Your Host: Matt Sieracki | SEO Agency Manager

Connect With Matt on Linkedin: http://www.linkedin.com/in/MatthewSieracki

Search Engine Optimization

Find out more about Ajax Union‘s services at: www.ajaxunion.com

Learn to rank higher on search engines like Google, Yahoo, and Bing!

Today We Will Discuss…

• What is SEO?• The Anatomy of a Search Results Page• What To Do (And What Not To Do) for SEO• Picking Searchable Business Keywords

What is SEO?

SEO is the process of affecting the visibility of a website or a web page in a search engine’s "natural" or un-paid search results.

What is SEM, and What Is the Difference?

• Refers to an overall Internet Marketing strategy

• On Site and Off Site SEO

• Social Media

• Paid Inclusion (PPC)

SEM Stands for Search Engine Marketing.

Paid and Organic Search Listings

• Organic listings are determined by the search engine

• Paid listings are determined by the search engine based largely on what businesses are willing to pay for their keywords to appear, along with other factors

What’s the Difference?

Define your SEO goals

1) Research Keywords2) Create Campaigns 3) Measure Results

Organic results on a search results page

(Organic Results)

The anatomy of a search results page

(Google Adwords Results)

What to do with SEO:

• Use keywords in text.• Keep content fresh. Blogs are great! • Earn links from other sites, treat them like gold. • Drive traffic to your site, make content linkable.• Use a Google Sitemap - ask your webmaster for

help!

Helping Google, Yahoo, and Bing find your website.

What NOT to do with SEO:

• Don’t stuff keywords into text• Don’t use hidden content• Don’t purchase any links• Don’t duplicate content.• Don’t be sneaky: show Google what humans see.• Don’t rush it. SEO takes a long time!

Avoid SEO scams and tricks – it won’t work.

Searchable Business Keywords

What is a searchable Keyword?A keyword is any word or short phrase that describes a website topic or page. The more a keyword is used by searchers and websites the “bigger” it is.

Why should I pick great keywords?

• It’s important that you get relevant traffic for your site• SEO is a long term strategy, it’s important to start early• Keywords are good not just for SEO, but PPC,

backlinking, and all your marketing strategies in general

Try it out: www.kiwiseo.com

The Recipe To Keyword Success

Ask Yourself These 9 Questions:

1. How would you describe your business?2. Where are you located?3. Do you target a specific area? Are you local/national?4. What makes you different from your direct competitors? 5. Why would I choose your business over your competitors?6. Have you ever tried SEO in the past? What keywords did you use?7. Who are your competitors?8. What are your most popular products or services?9. Is there anything specific you want to push?

Brainstorm Your Keywords

Scout the competition.

Keywords!

Go to a competitor’s websiteFind keywords in headlines, page categories, and source codePick good ones and help yourself!

Keyword Research Toolhttps://adwords.google.com/ko/KeywordPlanner/Home

• Input your keywords• Find out the monthly search volume• See related keywords

Remember—bigger isn’t necessarily better! Tailor your keywords to your business and its goals!

Keyword Research Toolhttps://adwords.google.com/ko/KeywordPlanner/Home

Keyword Research Toolhttps://adwords.google.com/ko/KeywordPlanner/Home

Keyword Research Toolhttps://adwords.google.com/ko/KeywordPlanner/Home

See What You’re Ranking For

Try it out: www.RankZen.com

RankZen helps you see which keywords you’re currently ranking for!

Quick Recap

• What is SEO?• The Anatomy of a Search Results Page• What To Do (And What Not To Do) for SEO• Picking Searchable Business Keywords

SPECIAL BONUS!

Social Media SeminarRegister Today: socialmedia1210.eventbrite.com

At our workshop, you will learn Social Media Strategies like:

• Is social media really vital in 2013? • Which social network should I use for my company?• How do I run ads on my social media accounts?• How to: Build a following on your social networks• Developing a laser-focused Facebook strategy for your target audience• Starting the conversation with potential leads on Twitter• Much, much, more!

Early Bird tickets are now available! Learn more at: www.ajaxunion.com/events

Find out more about Ajax Union: www.ajaxunion.com

Questions?Comments?Concerns?

Thank you!

Find out more about Ajax Union: www.ajaxunion.com

What Strategies Are YOUGoing to Implement TODAY?

Online Marketing CompanyFind out more about Ajax Union: www.Ajaxunion.com

Follow Us On Twitter: twitter.com/AjaxUnion

Like On Facebook: www.facebook.com/AjaxUnion

Connect On Linkedin: www.linkedin.com/companies/Ajax-Union

Call Ajax Union: 1-800-594-0444