keywords aren't dead. debunking seo myths. brighton seo 2016
TRANSCRIPT
not only that…
they rank top of google for ‘corporate retreats’ without
link building
@lauralouise90
on-site anchor text
@lauralouise90
birmingham
jewelleryquarter
birmingham jewellery quarter
12
20
5
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think about keywords within your on-site
content. anchor text still works,
don’t be scared to use it.@lauralouise90
www.yourwebsitename.com14
1.17B
@lauralouise90
40K searches every second
unique users
Brandwatch
on google alone there’s
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the terms you think people are using may be jargon
especially if you’re a b2b business
@lauralouise90
keyword research is the foundation of your
strategyyou need to know how people search
@lauralouise90
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high competition &
searches…
yet conversion is low
@lauralouise90
engagement rings246,000 uk monthly searches
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average of 35,000 searches
conversion is higher
@lauralouise90
sapphire engagement rings cushion cut engagement rings
princess cut engagement rings
halo engagement rings solitaire engagement rings
yellow diamond engagement rings
ranking for a number of low volume keywords may have more value
than one highly searched keyword
@lauralouise90
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if what users see in the serps is relevant to their search, they’re more likely to
click…
so put your keywords in
@lauralouise90
although google states that meta descriptions aren’t a
ranking factor, I’ve seen the opposite
@lauralouise90
30 @lauralouise90
change of meta description, to include keyword variation led to a 10 position ranking increase & sales improvement
for cemap courses
continue to use meta descriptions as part of
your strategy: there’s ranking value in them
@lauralouise90
33 @lauralouise90
over 46 billion pages are indexed in google
that’s a lot of competitionworldwidewebsi
ze
35 @lauralouise90
a clear and planned structure spells out exactly how pages are related and
their importance
@lauralouise90
http://www.argos.co.uk/static/Browse/ID72/37907969/c_1/1%7Ccategory_root%7CHome+and+garden%7C33005908/
c_2/2%7Ccat_33005908%7CLighting%7C37907969.htm?
tag=ar:cat:homeandgarden:homeandgardencontenteditorialblock6:slot9:vbhomelighti
ng
think outside the box with your research
target low search volume keywords for conversion
interlink your onsite content & use exact match
put keywords in your meta descriptionsuse friendly urls & a hierarchy
@lauralouise90