how to seduce a journalist
DESCRIPTION
It’s getting much harder to get PR coverage just by issuing a press release. We advocate a much more targeted approach. That takes time and is more relationship based. If you like, you can think of it as the art of seduction. That’s right… Here is our seven-step programme to seducing a journalist…TRANSCRIPT
How to seduce a journalist in seven easy steps…
1. Check them out.
2. Look them up.
3. Walk the walk.
4. Make your move.
5. Show them you care.
6. Tell good stories.
7. Surprise them
