Do you want to know what people want?

let's say you want to seduce a woman

let's say you want to seduce a woman

let's say you want to seduce a woman

you definitely have to go through a process

a) you look for ways to get in touch

with her

you definitely have to go through a process

b) you want to know the most about

her

you definitely have to go through a process

c) you have to give her what she wants or expects

you definitely have to go through a process

d) so that, if you are lucky, you get... well you

know

for brands and customers it's the same...

but with a small, yet significant difference:

brands jump to the "market penetration"

part, without foreplaying. and, well, that's a little bit

rude.

they spend too much or too little, they ask to the wrong persons, or miss the right timing...

so that this is the

results they usually get!

The tecnology platform to foreplay with your customers (kind of)

good news for you, enter:

so, practically, how does it work?get in touch

know the mostgive her what she wants

get laid

engagementretargeting

insightsconversion

Pick1 is about 3 key concepts:

questions, and the related

aggregated answers

Pick1 is about 3 key concepts:

context insights

based on the social identity

Pick1 is about 3 key concepts:

actionable real-time data for

retargeting conversion

because, when it comes to questions, as of now:

either you pay a huge amount of money, or they are

worth nothing

"sweet spot" between adv and market research

the brand creates a question

and define answers

"sweet spot" between adv and market research

users get engaged by voting

(optionally to get also a

reward)

"sweet spot" between adv and market research

Pick1 aggregates opinions on top of the

social identity

"sweet spot" between adv and market research

brand access a real-time

dashboard and extracts

the data

"sweet spot" between adv and market research

Brand clusters

users and retarget via email, adv, or calls to

action

● reach 100.000 profiled users > we reached 150.000!● reach $300.000 revenues > reached it in Sep 2012!● 5 Big Brands + 100 SMBs > we got 10 BB + 300 SMBs!● get press coverage > TechCrunch & more!● raise $1M funding to fine-tune the product > done!

a company made by Italians, based in San Francisco and funded in LatAm - goal 2012

● reach 10.000.000 profiled users● reach $5.000.000 in revenues● reach 100 worldwide Big Brands● raise $3M-$5M funding to fulfill market request and scale

a company made by Italians, based in San Francisco and funded in LatAm - goal 2013

Do you want to know what people want?

armando@pick1.com | paolo@pick1.com

Retargeting via Automated Market Research