How to Set Up a Blog Using Blogger

Kira BaconPam FleischerUWSMC2 Jan 2012

A Bit About Blogging

• Evolution of bloggingo 1983-1993 Useneto 1994-2001 On line Diarieso 2001-2004 Political Blogso 2004-Present Real-time lifestreaming and lifecasting

• Statisticso 346 mil people read blogs globally (2008)o 152 million active blogs (2010)o 29 bil tweets (Nov 2011)

• Many Different Toolso Bloggero WordPress o LiveJournalo Tumblr

https://www.youtube.com/watch?v=rA4s3wN_vK8

Real World Examples

• Non-Profit Application:  Plan International USA Rich site Multi-language Events - Click to donate

Real World Examples

• Non-Profit Application:  Plan International USA Rich site Multi-language Events - Click to donate

• Business:  Eyes on Fremont Local Straightforward

Real World Examples

• Non-Profit Application:  Plan International USA Rich site Multi-language Events - Click to donate

• Business:  Eyes on Fremont Local Straightforward

• Individual Enthusiast:  Paperbacks & Postcards  Personal Product reviews Resource

What Makes a Blog Successful?

• Goals and Measuremento Define purpose o Define measurements for success

• Attract/Retain/Build Followerso Linkso Keywordso Credibilityo Merchandise

• Additonal Tools for Enrichmento Technoratio Blogroll