Intel l igence in S ocia l Media

How to setup your Dashboard

monitor reputation

monitor public opinion on product launches, new campaigns

CRM or customer service

develop sales/business leads

communicate expertise

build/boost social media following

Before you can start conversing you need to know what people are talking about, what they care about and how your brand or organisation fits in to this conversation. It's a simple formula that follows these four steps:

Social media dashboards act as listening posts for organizations who would like to:

1: 2: 3: 4:Listen EngageLearn Repeat steps 1,2,3

There are scores of free and subscription-based tools to help you tune into pertinent online discussion, alert you about comments directed at your brand or organisation and determine the social media influence of select online voices. We break down many of the top tools here in terms of free and subscription services:

Intel l igence in S ocia l MediaFor a monthly fee, these services tout their ability to track social media conversation around your brand, perform sentiment analysis, rate influence of select online commenters and conduct competitive analysis. Each allows you to chart various analytics for company reports.

Repeat steps 1,2,3

Compared to all-in-one premium pay-for services above, the following free tools are good for listening, monitoring/measuring and competitive analysis.

Researched and produced by S ocia l Media In�uence

Socia l Media In�uence o�ers workshops, bespoke tra ining and eLearning sess ions on socia l media content creat ion. For more detai l , v i s i t http://socia lmediain�uence.com/tra ining/ @socia l in�uence

Free Tools:

Pay-for Tools:

Radian6 Infosys iEngage

MeltwaterBuzz

Brand Monitor

Trackur Scout Labs

Alterian SM2

Market Sentinel

Comparisons:

Twitter SearchGoogle Blog SearchGoogle AlertsGoogle/Bing searchYouTubeFacebook SearchSocial MentionBacktypeBoardtrackerHootSuiteTwazzup

Omgili CompeteQuantcast

ListoriousWeFollow

KloutPeerIndex Tweepfind

Topsy (Use the "Expert" tab)FanPageList

Facebakers (measures Facebook and Twitter)

Viral Video Chart (videos) Archivist

Brandpulse

Influence:

Listening: Measuring:

QuarkbaseAlexa