4 Tips For Tracking Content Marketing Efforts

Bonnie StefanickInternet Marketing Ninjas

@bnnejn

Tip 1: Sharpen Your Analytics Set Up

Stretch Conversions

Google Analytics Plugins for Social Reporting

Google Analytics PluginsManual

– https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial#settingUp

– https://developers.google.com/analytics/devguides/collection/gajs/methods/gaJSApiSocialTracking

Wordpress-matic– http://wordpress.org/extend/plugins/

social-media-tracking/

Tip 2: Get Data On Interactions

Leverage the many great tools out there with

Analytics

Hootsuite Analytics integrates Facebook, Twitter &

Google +

Leverage Your Social Media Management Tools

Tip 3: Content Performance Analysis

View Links, Likes & Follows Using Google

Docs! Grab data into Google Docs or Excel.

– See here how to do it for Twitter.– See here how to do it for Facebook.

Hint: combine the social data & link data.

Create a Script & Use API’s Directly

• Facebook: https://graph.facebook.com/?ids=http://internetmarketingninjas.com/seo-tools/google-sitemap-generator/

• Twitter: http://urls.api.twitter.com/1/urls/count.json?url=http://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/

• Stumble Upon: http://www.stumbleupon.com/services/1.01/badge.getinfo?url=http://searchenginewatch.com/article/2246113/SEO-Content-Analysis-Using-Google-Analytics

Tip 4: Inbound Traffic Tracking

Leverage Advanced Segments

Leverage Advanced Segments –Social Media

Platforms

Leverage Advanced Segments –Social

Bookmarking

Leverage Advanced Segments – Guest

Blogging

Happy Tracking! Twitter:@bnnejn | Email:Bonnie@imninjas.com