how to turn your customers into affiliates
DESCRIPTION
Discover practical strategies on how to build a loyal online tribe and how to transition them into affiliates. Everything from product creation and email to social media will be covered in detail. Experience level: Beginner Target audience: Merchants/Advertisers Niche/vertical: Information marketing Ryan Lee, Founder, RyanLee.com (Twitter @_ryanlee)TRANSCRIPT
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How to Turn Your Customers..
Into Affiliates!
Ryan Leewww.ryanlee.com
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Poll: How to Turn Your Customers Into Affiliat...
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Why Should You Listen to Me?
• Started in 1999 in parent’s basement• Former gym teacher and recreational
therapist• Businesses now generate 7 figures a
month.. all while working from Starbucks
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It’s Getting Tougher for “Super Affiliates”
• More expensive• More competitive
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Pay Per Click Rates Are Rising…
According to the Direct Marketing Association…
Paid search had an average cost per click of $3.79
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You Can’t “Out-SEO” Google
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You MUST Turn Your Customers into Your
Best Lead Source!
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Traditional Businesses
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They Rely on REFERRALSand Create Referral Systems..
Why Don’t You?
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To Pay or Not to Pay…
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My Recommendation
• Start with pure intentions… and simply ask for their help
• Here’s how to do it…
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5 Steps to Turn Them Into Your Best New Lead Source…
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Step #1: Start With Your “Why”
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What Does Your Company Stand For?
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Rally Them Around a Causeor Movement
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My Example…
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Shoes?
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Step #2: Create Remarkable Products and Services…
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Forget the Win:Win
• You want to go for the Lose:Win• Give your CUSTOMER the better end
of the deal• This is EVERYTHING!!!! – if not,
they will never be your biggest fan!
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The 10X Rule
• How can you deliver 10 TIMES value?• What can you ADD to over-deliver?• Unannounced bonuses?• Digital programs?• Free shipping?
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My Example…
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Step 3: ABTAlways Build Trust!
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They Will NEVER Refer Friends if They
Don’t Trust You…
Commission Doesn’t Matter!
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TRUST is the New Currency
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Be Transparent
• Give them a true “behind the scenes of your business”
• If you screw up – admit it• Say an honest “I am SORRY”
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Be Prolific
• Add new content/communications AT LEAST 4 times a week
• Blog• Email • Facebook/Twitter updates
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Step 4: Find Ways to Connect “Live”
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Choices..
• Teleseminar bridge lines (freeconferencecall.com)
• Webinars(gotowebinar.com)
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Weekly Live Training
• Can be Free• Can be Paid “Inner
Circle”• Training • Q & A• Special guest
exerts
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Ask for Feedback!
• At the end of EVERY live session• Send them to your Facebook Fan
Page• Be very SPECIFIC
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Real, Viral Endorsements!
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Step #5: Make it Easy to Join Affiliate Program
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The Next Step…
But it’s not for everyone.
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Remember, Most of Your Customers…
• Do NOT have an email list• Do NOT have a web site• Do NOT buy ads
• You cannot treat them like every other affiliate
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What They DO Have…
• Facebook profile • Twitter account• LinkedIn profile• Flickr• Pinterest
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Short Promos
• Sample short 140 character posts (twitter, email and facebook status updates)
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Graphics
• Graphics that get attention (facebook, pinterest)
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People LOVE Info-Graphics
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Ramp it Up with Contests..
• Limited time contest for most referrals
• Give away prizes• iPads, iPods, etc.
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Take Care of Your Customers…
And They will Take Care of You!
Ryan Leewww.ryanlee.com
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Poll: How to Turn Your Customers Into Affiliat...