how to turn your entire team into a recruiting machine | webcast

Turning Your Entire Team

Into A Recruiting Machine

August 2012

#hiretowin

Leela Srinivasan Marketing Lead, Content & Thought Leadership

LinkedIn Recruiting Solutions

Agenda

ACT I INSIDE-OUT BRANDING

ACT II INSIDE-OUT SOURCING

ACT III TYING IT ALL TOGETHER

Tweet your questions to #hiretowin

Steve Cadigan Vice President of Talent

LinkedIn

The LinkedIn network: by the numbers

1 As of May 3, 2012

175M Members Worldwide

2

New members per second

1

100%

Of the Fortune 500 companies represented

82%

Fortune 100 Companies use our Recruiting Solutions

340 480

990

2110

2800

2008 2009 2010 2011 2012

Our employee base quadrupled in the last three years

+

Hiring with scale

How does LinkedIn engage

employees as brand

storytellers?

TRANSFORMATION

TRANSPARENCY

VIRALITY

TRANSFORMATION

Global transformation

World

Company

Self

Company transformation

Morgan Stanley: LinkedIn Has Done A

Brilliant Job Hiring New Employees

Career Transformations

Michael P. Nguyen Finance/Accounting

LinkedIn

Michael P. Nguyen The Food Guy

LinkedIn

Catherine Porter Business Development

LinkedIn

Catherine Porter Acting Country Manager, Japan

LinkedIn Japan

TRANSPARENCY

Our employees know our executives –

and what’s on their minds

We solicit feedback, we listen, we act

5.2

5.7

6.1

1 2 3 4 5 6 7

Employees collaborate well across departments/teams.

Opportunities exist at LinkedIn to pursue my career goals.

We act with high integrity in all business affairs.

VIRALITY

Goodbye, control. Hello, influence

Use your voice or someone else will

We create employee experiences worth talking about

Our employees inspire one another

“I came here because I want to be a better

analyst. Working at LinkedIn sharpens my

skill set a little more each day, and I’m

thankful for the challenge and the opportunity

to learn.”

-- Simon Zhang, Director, Business Analytics

LinkedIn and Bay to Breakers: A

Passion For Winning

Why a Neurosurgeon Became a

LinkedIn Data Scientist

“The company has supported me in

pursuing my Olympic dreams while giving

me the opportunity to create an employee

program around my passions – this speaks

volumes about how important employees

are to the company.”

-- Armen Vartanian, Real Estate & Facilities

We showcase our employees in dynamic ways

Embrace your role as lead storyteller

Lou Adler’s Thinking Upside-down, Inside-Out & Backwards

Strategy Over Tactics

Inside-Out Networking

Hiring Manager Driven

Based on Lou Adler’s

Hire With Your Head

(John Wiley & Sons, 2007)(

©2012. All Rights Reserved. The Adler Group, Inc.

www.adlerconcepts.com

Rev 812

Thinking Backwards

Advertise &

Phone Screen

Moment 1

Interview,

Assess, Offer

?

Before Day 1

Skills,

Experience,

HAVING,

Academics,

Competencies

Day 1

Title, Company,

Location, $$,

Responsibilities

Year 1

DOING, Work,

Impact,

Learning, Team,

Total $$

Beyond Year 1

Opportunity,

Long-term

Impact, Long-

term $$ %

Candidate

Opt-in Screen

Acceptance

Criteria

Talent Acquisition Strategy

Attract

Assess

Hire

Maximize Quality of Hire

Shorter Time to Fill Using the Golden Rule of PCR

Lower Cost per Hire

SEO and Branding

Emphasis on new active sourcing channels

Customer care focus

Fill Seats with Best Who Apply

Quality of Hire is Problematic

Time to Fill is Hiring Manager Dependent

Scarcity Passive

83%

Balanced

17%

Surplus Active

Talent Acquisition Strategy

Attract

Assess

Hire

The Recruiting Performance Trifecta

Maximize Quality of Hire – Minimize Time-to-Fill

Reduce Cost/Hire

SEO and Branding

Emphasis on new active sourcing channels

Customer care focus

Fill Seats with Best Who Apply

Quality of Hire is Problematic

Time to Fill is Hiring Manager Dependent

Scarcity Passive

83%

Balanced

17%

Surplus Active

20/20/60 Sourcing Plan

20% Posting

– Reverse engineering

– Compelling stories

20% Targeted Emails

– Clever Boolean

– eGrabber mail merge

60% Networking

– Cloning

– VTC & PERPing

– Cherry-picking

LinkedIn 2011 Survey – 4,500 fully-employed members

Thinking Inside-Out

ROE: Return on Effort

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERP/HM

Groups

Nodes

You

1st – Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

2nd – Networking

Referrals – Warm Calls

VTC – PERP

High ROE

3rd Degree – REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

Think In-Out vs. Out-In

Hiring Manager Driven Metrics

INTERVIEW

S

HIRE

1

2

3

4

4-5 Prospects

72

Hours

Quality of Hire

C B

D A

Quality of Hire B+ or better

Personal Improvement

Goal

3-4 Prospects 72 hours

Interviews/Hire 3-4 STOP

Time-to-Fill 3 Weeks

Hiring Manager Driven Metrics

INTERVIEW

S

HIRE

1

2

3

4

4-5 Prospects

72

Hours

Quality of Hire

C B

D A

Quality of Hire B+ or better

Personal Improvement

Goal

3-4 Prospects 72 hours

Interviews/Hire 3-4 STOP

Time-to-Fill 3 Weeks

Think Inside-Out

Upside-Down

Backwards

34 Recruiting Solutions

Questions? #hiretowin

35 Recruiting Solutions Recruiting Solutions Recruiting Solutions Recruiting Solutions v

Tying It All Together: Branding and Sourcing

for Success on LinkedIn

Gabe Teperow Account Executive


Bob O’Keefe Account Executive



Today’s objective: help you brand and

source seamlessly on LinkedIn

The humble Job Slot.

To bridge the gap between sourcing and

branding on LinkedIn, turn to…

Yes, really.


1,830 recommendations (see http://lnkd.in/jobs_recos)

http://lnkd.in/jobs_recos




1,830 recommendations (see http://lnkd.in/jobs_recos)

“Much better than everything else we've tried. Better candidates,

better matches, AND more response. We're done with the big online

job boards; LinkedIn beats them by a mile”

NYC 6/12

“LinkedIn Jobs has expanded our candidate pipeline and creates

greater awareness of our growing company”

Chicago 6/12

“… I have found LinkedIn to be a tremendous asset. My postings

being available to not only job seekers but people in my network gave

me the added benefit of word of mouth recommendations that I

wouldn't have gotten through posting on a traditional jobs site.”

San Francisco 5/11



Product Marekting

Manager NetApp– Sunnyvale, CA

Product Marketing Manager Amazon.com – Seattle, WA

Senior Product

Manager NetApp – Santa Clara, CA

Jobs You May Be Interested In

See more »

Account Executive xyzCo – Sunnyvale, CA

x

Sr. Account Executive Amazon.com – Seattle, WA

x

Sales Manager NetApp – San Jose, CA

x

beta

LinkedIn Jobs-

Members see personalized jobs every time they log in

Waterfall Mobile posted a job you may be interested in: Sr Software

Engineer

Jobs You May Be Interested In

See more »

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr. Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share ● Careers ● See more jobs ● 6 minutes ago

42 Recruiting Solutions 42

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr. HR Director Gap Inc.

Target every candidate with relevant jobs automatically

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]


Amazon

Sr.

Waterfall Mobile

Sr Software Engineer Waterfall Mobile

HR Director

Waterfall Mobile

Finance Manager


>50%


LinkedIn members forward your jobs to

the right candidates

43

Fact: Each job is forwarded 11 times on average


They also see who they know at the

company

44


Jump-start your search with profile

matches

Start sourcing in seconds

with a list of high potential

profile matches

45

LinkedIn suggests up to

50 relevant candidates

each time you post


Reach the best candidates, not just the

active ones

Passive

>80%

+175M

Active

<20%

members

25

LinkedIn members last year

You hired over

• Identity

• Networking

• Insights


You need a better strategy to reach them

47

vs.


For comprehensive sourcing, try LinkedIn Recruiter-

Engage the world’s best passive talent

Expand your reach and access the entire LinkedIn network

Contact candidates directly with InMail

Manage your pipeline with your team

Increase your team’s sourcing productivity

48


Anchor your presence with a LinkedIn Career Page-

Show relevant opportunities with rich employer branding


Example: LinkedIn Targeted Pages-

Function Sales Engineering

50


Example: LinkedIn Targeted Pages -

Country India Middle East & Africa

51


Example: LinkedIn Targeted Pages -

Languages German Japanese

52


What’s the #1 activity on LinkedIn?

53

Looking at your

connections’ profiles!


This is what they see….*

54

Erica Robertson Senior Java Developer

ACME systems


This is what they could see…

55

Erica Robertson Senior Java Developer

ACME systems


Career Pages

We’re hiring

LinkedIn

Recruiter

Work With Us

Ads

LinkedIn

Jobs

57 Recruiting Solutions Recruiting Solutions Recruiting Solutions Recruiting Solutions v

5 smart branding

and sourcing tips


1. Embrace your profile as a branding vehicle

58

“Steve is one of the most skilful and effective

Human Resources executives I have ever

had the opportunity to work with. His keen

sense of individual and group dynamics

provides him with a strong foundation to bring

out the best in others.”

Laurence Akiyoshi, Consultant, LinkedIn


2. Make sure your team does the same

59

Summary

I would love to help you be a part of our team in making LinkedIn THE social networking site for

professionals.

LinkedIn is a company that is changing people’s lives around the world. We are at a point in our

growth where your input will help shape our future.

Please contact me if you’re interested in working for a great pre-IPO, hyper-growth company

([email protected]).


3. Make your company page all it can be

60


4. Get serious about your LinkedIn

followers

61


5. Keep in touch!

Follow @hireonlinkedin

http://talent.linkedin.com

– Recruiting blog (http://talent.linkedin.com/blog)

– Free events

– Research

– Case studies and more

http://blog.linkedin.com

– LinkedIn platform updates

– Examples of branding through employees

62

http://talent.linkedin.com/

http://talent.linkedin.com/blog

http://blog.linkedin.com/

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