how to use facebook for business
DESCRIPTION
Confused about Facebook personal pages and business pages? Learn how to protect your personal information, create a Facebook page for business and design custom welcome tabs.TRANSCRIPT
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Kathy Drewien | Sweet Tea & Straight TalkKathy Drewien | Sweet Tea & Straight TalkChief Web Officer & Internet Marketing ConsultantChief Web Officer & Internet Marketing Consultant
SweetTeaTalks.comSweetTeaTalks.com
Follow Me on Twitter - @kdrewienFollow Me on Twitter - @kdrewien Facebook.com/SweetTea.StraightTalkFacebook.com/SweetTea.StraightTalk
How to Use Facebook for Business
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Connect the Dots – A Multi-Dimensional Web Marketing Strategy
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Social media pushes relevant content
out to peoplewho are searching
for solutionsto their needs
Relevant content pullspeople in the
searching / buyingcycle to your blog. Valuable content keeps them there.
Push / Pull of Social Business
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I Think Have a Facebook Page…
Friends? Profile
Members? Group
Fans? Biz Page
Each “page” has a different purpose
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Profiles or Pages?
Profile Individual
Group
Biz Page
Profile
Cause orOrganization
Local Business
Facebook Terms of Service are ClearProfiles are People – Not Business Pages
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Basic Profile Settings
CustomizePrivacySettings
Real Name
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Public View of User ProfileCreated solely for
business purposes. Bio gives shows
personality, and yet no private details.
Business RelatedContact
Information
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Start With People You Know
It’s easier to build a base for your business page when youstart with people who already
know and support you.
They believe in you, will‘Like’ your page and
suggest it to their friends.
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Create Facebook Business Page
www.facebook.com/pages/create.php
LocalBusiness
Page name
TIP
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Provide Specific Details
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Facebook Fan Page Editing is 1-2-3 Simple
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Write notes and
updates or “feed”
blog posts
Publish multiple rss feeds --
automatically
Real estatespecific
Customize Your Business Page – Facebook Applications
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Create Targeted Landing Pages
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Kathy Drewien | Sweet Tea & Straight TalkKathy Drewien | Sweet Tea & Straight TalkChief Web Officer & Internet Marketing ConsultantChief Web Officer & Internet Marketing Consultant
We keep you up to date in marketing and communication:• Web Presence Audit, Strategy, Implementation • Vendor/Tool Assessment and Recommendation • Social Media and Traditional Marketing Integration
Perhaps our most used services are educational offerings:• Corporate Speaking Engagements • Corporate and Small Business Training • Social Media Technology Coaching (one-on-one) • Web Design Consultation and Review
For more information: Contact Kathy at 404.287.0979 | kathydrewien.com