how to use facebook to grow your business
DESCRIPTION
This presentation covers how to use Facebook to grow and market your business.TRANSCRIPT
Using Facebook to Grow your Business
thinkcreativegroup.com
• What is Facebook?• Why use Facebook?• How to Use Facebook - Tools • Golden Rules for Success• Action Plan• Examples and Demos [time allowing]
Overview
• Viral marketing on steroids
• A second “website” on a network with a
great number of users
• A mass communications tool
• A way for small businesses with limited budgets
to reach the
masses
What is Facebook?
QuickTime™ and a decompressor
are needed to see this picture.
Why Use Facebook - Stats
• More than 300 million active users
• 50% of active users log on to Facebook in any given day
• The fastest growing demographic = 35 years old and
older
• More than 10 million users become Fans of Pages each
day
• More than 8 billion minutes are spent on Facebook each day (worldwide)
• Average users spend 5 hours and 46 minutes on Facebook
per day
• 1,000,000,000 = the amount of content shared each week
on Facebook
Why Use Facebook - Stats
SOCIAL NETWORKING
• Visiting social sites in now the 4th most popular
activity
• 93% of social media users believe a company should have
a presence in
social media––85% believe they should interact with
customers
• 3 out of 4 Americans use social technology
• Time spend on social networks is growing at 3x the
overall internet rate
• Every minute 13 hours of videos are uploaded to YouTube
• 100,000,000 YouTube videos are viewed everyday
• An average, there are 3,000,000 tweets per day on
Facebook should not be treated as just another marketing channel, it is so much more…
• Increase your Network & Generate Leads
• Build Relationships, Trust and Loyalty
• Branding & Top of Mind Awareness
• PR
• Target Distinct Markets [Niches]
• Keep Tabs on Your Competitors
• Drive Traffic to your Website
• SEO for your company name
Why Use Facebook?
How to Use Facebook - Tools
• Pages vs. Groups
• Tools for engaging users
• Behavioral Ads
• Group Participation
• Insights
Facebook Tools
Pages vs. Groups
2 Main ways to get your company started on Facebook:
• Pages - used to connect with and communicate with users
• Groups - are similar to clubs in the offlline world and are often topic or
cause based
Facebook Tools
Facebook Pages
• Allow you to embed media & apps
• Can be public
• Can only be created to represent real
people/businesses
• Can have vanity addresses -
www.facebook.com/thinkcreativegroup
Facebook Tools
Facebook Groups
• Can be by invite only or open to all
• Limited ways to engage users
• Usually focused around a cause or topic
• Can be created about any topic
• Space for users to share info/thoughts
• Can be started and run by those outside your
organization
Facebook Tools
Tools for Pages
• Wall • Event Listings
• Videos
• Blog Feeds
• Discussions
• Reviews
• Boxes
• Polls
• Other tools
Tools for Pages
• Center of your profile
• Fans can share info with
their
friends [like, comment]
• Where you share
information
• Customize for fans vs.
non-fans
• Customize with tools &
appsTools for Page -Wall
Tools for Pages -Event Listings
Tools for Pages -Event Listings
Tools for Pages - Events
Tools for Pages - Videos
• Video is among the most
commonly shared types of
content online.
• 2 main ways to add video
> Embed it
> YouTube feed
Tools for Pages - Videos
Tools for Pages - Blog Feeds
Pull blog feeds in via
Notes or News Tabs
Tools for Pages - Discussions
Great way to keep a
pulse on what your
clients are saying
about you. And,
become viewed as an
expert.
Tools for Pages - Boxes
Polls
• Engage Users
• Get users to
share content
• Conduct Market
Research
Tools for Pages - Other Tools
Email Sign Up
Quizzes
Contests
Coupons
Tools for Groups
Reminder Facebook Groups…
• Are similar to clubs in the offline world and are often topic or cause based
• Can be by invite only or open to all
• Limited ways to engage users
• Usually focused around a cause or topic
• Can be created about any topic
• Space for users to share info/thoughts
• Event Listings
• Messaging members [limited to 5000]
• Photos
• Links
• Videos
• Discussions
• Share [post info or send a message]
Tools for Groups
Tools for Groups
Behavioral Ads
Behavioral Ads
• Low cost
• Extremely targeted
• Quick and easy to create template
• Easy to modify
• Easy to track
Behavioral Ads
• Promote Events • Branding / Awareness
• Promote Pages • Link to your website
Behavioral Ads
Behavioral Ads
Behavioral Ads
Some Real Stats
• 389,121 impressions
• 181 clicks
• $94.96
SOME OTHER USERFUL INFORMATION
Participate in Groups
• Keep your pulse on the needs of your market
• Establish yourself as the expert
• Learn
• Find strategic partners
• Keep an eye on competitors
Insights
Insights
• Interactions this week
• Likes
• Comments
• Wall Posts
• Demographics of Fans
• Top Cities
• Top Countries
• Keep an eye on competitors
Tying it All Together -
Now What?
Golden Rules for Success
• Create a strategy—start with your end
goal
• Be authentic and transparent
• Be true to your brand and value
proposition
• Consistency from site to site
• Listen first
• Post relevant content
• Engage your audience - be interesting
and creative to
get users involved
Golden Rules for Success
• Always ask “what do my customers want and how can I
engage them”
• Become viewed as an expert
• Tie it into other social media and traditional
marketing / advertising efforts
• Stop thinking campaigns and start thinking
conversations
• Be careful what you post
• Measure progress and results
• Don’t get sucked in
Action Plan
• Define your Purpose
• Answer - How does this fit into my overall marketing /
branding strategy?
• Define your goals
• Create “Conversations” - tools to engage target
• Cross promote
• Determine how you will measure success
• Have fun!
Fuzion Medical Esthetic Boutique
Example of a company that used Facebook and Social
Networking to:
• Generate Leads & New Clients
• Build Brand Awareness
• Engage users
• Drive traffic to their website
• Gain National PR
Social Networking - the New Way of Thinking
Social networking is a fundamental shift in the way we communicate!
“For companies, resistance to social media is futile. Millions of people are creating content for the social Web.
Your competitors are already there.
Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.”
Business Week, February 19, 2009
This presentation will be
available on our blog
www.blog.thinkcreativegroup.com
Questions