how to use hubspot to manage inbound client campaigns
TRANSCRIPT
Virtual Workshop: How to Use HubSpot to Manage Inbound Client Campaigns Patrick SheaHead of Channel MarketingHubSpot
Al BiedrzyckiSenior Inbound Marketing ConsultantHubSpot
Patrick Shea@mpatrickshea
Head of Channel Marketing
Al Biedrzycki@albiedrzycki
Senior Inbound Marketing Consultant
HOUSEKEEPING NOTES
Webinar slides & video will be emailed1
2 Interact on Twitter: #InboundAgency
#InboundAgency
INBOUNDMARKETING.1
Inbound Marketing is a fundamental shift in how we relate to potential customers
#InboundAgency
200 Million
say “Do Not Call”
WHY INBOUND?
44% Recycle /
Trash
86% Skip Ads
91% Unsubscribe
#InboundAgency
• Client management has changed• Opportunity for smarter relationships• Adopt, outpace & retain g
WHAT DOES THIS MEAN FOR US?
WHY AGENCIESNEED INBOUND.2
INBOUND AGENCIES...
2 Can drive client retainers off red hot trends
#InboundAgency
1 Have built-in delivery model for scalable growth
INBOUND AGENCIES...
1 Can efficiently manage all critical elements of client campaigns to drive success
#InboundAgency
Can measure ROI for all client marketing activities
2
THE HABITS OF A SUCCESSFUL INBOUND AGENCY.
3
BENCHMARK CLIENT GOALS
Visits?
Leads?
Customers?
#InboundAgency
CREATE CONTENT
#InboundAgency
COMMUNICATE INTELLIGENTLY
#InboundAgency
ALIGN SALES & MARKETING
Sales Notifications CRM Integration
#InboundAgency
MEASURE & REPORT ROI
#InboundAgency
LIVE WORKSHOP.4
NEXT STEPS &ACTION ITEMS.5
Why did you lose your last client?
FINAL THOUGHT
