how to use linkedin for busy professionals
TRANSCRIPT
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SavvySocial Marketing
For Busy ProfessionalsBrought to you by
innovate social media
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Build Your Brand Where Over 300 Million Professionals Go to Connect
Table of Contents
• Introduction
• Why Your Business Needs LinkedIn
• Maximizing Your Profile
• Growing Your Network
• Target Connecting
• What’s An Influencer
• Pulse Content Marketing
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Why Your Business Needs LinkedIn
Individuals / Companies
Sales Organizations
Establish Your Brand
Make Your Brand Visible
Establish a Portfolio of Your Work
Personnel Recruiting
CRM Tools
Contact Management
Contact List Growth
Connect With Buying Influencers
Stay Top of Mind
Build Influence
Publishing Platform
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Building Your Professional Brand
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Profile Perfection
People outside your network can’t see your contact details so make sure to put them in your summary.
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Who Do I Connect With?
One extremely beneficial tactic is to participate in LinkedIn groups. This may seem like an extra step to take for a social network, but doing so can fast-track your reputation as an industry expert, and put you on the road to becoming an influencer in your field. Here’s your step-by-step guide to making the most of your presence on LinkedIn by participating in groups.
B2B Networking Starts With Groups
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What’s In A Group?
Up to 50
If a group has a “lock” symbol next to the group title, that means membership has to be approved by the group moderator.
Active groups have lots of updates and discussions.
You can change group settings by clicking the little “gear” symbol next to the “take a tour” button.
How Many Groups Can I Belong To?
Can I Join Any Group I Want?
How Do I Know If A Group Is Active?
What Is One Thing I Should Know About When Managing My Groups?
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Expanding Your Network – Targeted Connecting
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What Do I Talk About?
LinkedIn provides an opportunity to develop content topics that are relevant to members and that will spark inspiring professional conversations.
Leadership
Management
Hiring and Firing
Disruption
How to succeed
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What Is An Influencer?LinkedIn Influencer is a designation given to approximately 500 professionals who've been invited to publish on LinkedIn.
LinkedIn works with the Influencers to develop content topics that are relevant to members and that will spark inspiring professional conversations.
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Who Am I?
Bill Gates
Founder of
Microsoft
Net Worth
79.3 Billion
Sheryl Sandberg
COO of
Net Worth
1 Billion
Richard Branson
Founder of
Virgin Atlantic
Airlines
Net Worth
4.9 Billion
Arianna
Huffington
Editor and Chief
of Huffington
Post
Net Worth
50 Million
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Staying On The PulseFresh Professional Content
You don’t have to be an “Influencer” to publish on LinkedIn.
Publishing allows you to further establish your professional identity by expressing your opinions and sharing your experiences. Be The Voice, Not the Echo
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Inbound Marketing With Content
Your original content becomes part of your professional profile. It is displayed on the Posts section of your LinkedIn profile.
It's shared with your connections and followers.
Members not in your network can now follow you from your long-form post to receive updates when you publish next.
Your long-form post is searchable both on and off of LinkedIn.
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Conclusion:
LinkedIn is the best tool for creating business opportunities and influence with potential clients. It allows you to target specific people and companies with amazing search tools.
LinkedIn best practices are important to know about before you start the process.
Amp up your profile, make proactive connections and stay on the pulse of this game changing business platform.
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Case Study: Global Speak Translations
www.globalspeaktranslations.com
www.linkedin.com/in/flordimassi
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THANK YOU!
www.innovatesocialmedia.com
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