how to use misspelling words to optimize your referencing
TRANSCRIPT
HOW TO USE MISSPELLING WORDS TO OPTIMIZE YOUR
REFERENCINGBrann EtienneATII Classique
2016
• Ranking for competitive keywords is getting harder
WHY USE MISSPELLING WORDS FOR SEO ?
• 10% of the search queries are misspelled
• Less competition for the misspelled keywords so it’s easier to rank them
OBVIOUS EXEMPLE
jewelry 3,350,000 jewlery 60,500 jewellery 40,500 jewelery 33,100 jewellry 4,400
Keywords related to the term jewelry
HOW TO OPTIMIZE YOUR SEO FOR
MISSPELLINGS• Check your Website Logs :
• Find a list of mispelling words on Wiki or Google
• Create your OWN list
• Turn the misspelling into a brand name to get the exact match domain
example : www.equiptment.com
• Add the misspellings in user-generated content on your web site by writing comments
• Add in a “COMMONLY MISSPELLED AS” section on your web site
• « Did you mean this ? » with
HOUSTON WE HAVE A PROBLEM
• Not a big change for browsers
• Better means exist to optimize your referencing
• Auto-correct shows the word spelt well
THANK YOU FOR YOUR INTENTION
Brann.etienne(at)gmail.com
www.wildtreehacks.pbworks.com