how to use misspelling words to optimize your referencing
TRANSCRIPT
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HOW TO USE MISSPELLING WORDS TO OPTIMIZE YOUR
REFERENCINGBrann EtienneATII Classique
2016
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• Ranking for competitive keywords is getting harder
WHY USE MISSPELLING WORDS FOR SEO ?
• 10% of the search queries are misspelled
• Less competition for the misspelled keywords so it’s easier to rank them
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OBVIOUS EXEMPLE
jewelry 3,350,000 jewlery 60,500 jewellery 40,500 jewelery 33,100 jewellry 4,400
Keywords related to the term jewelry
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HOW TO OPTIMIZE YOUR SEO FOR
MISSPELLINGS• Check your Website Logs :
• Find a list of mispelling words on Wiki or Google
• Create your OWN list
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• Turn the misspelling into a brand name to get the exact match domain
example : www.equiptment.com
• Add the misspellings in user-generated content on your web site by writing comments
• Add in a “COMMONLY MISSPELLED AS” section on your web site
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• « Did you mean this ? » with
HOUSTON WE HAVE A PROBLEM
• Not a big change for browsers
• Better means exist to optimize your referencing
• Auto-correct shows the word spelt well
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THANK YOU FOR YOUR INTENTION
Brann.etienne(at)gmail.com
www.wildtreehacks.pbworks.com