with Kalamali Church, MPH

Introductions

Outline

1. What is Pinterest?

2. Pinterest’s Amazingness

3. How it Works

4. Best Practices

5. Conclusion

What Do We Know About Pinterest Already?

Raise Your Hand if……

What is Pinterest?

• Pin + Interest • Made up of Pinners, Boards, and

Pins • Bulletin board of ideas and content • Very visual and image-oriented • Service & purchase-oriented

Why Is a Site with Images So Great?

• 90% of information transmitted to brain is visual

• Images are processed 60,000 times faster than text

• Images are the highest form of engagement – Tweets w images 90% more likes, 150% more shares – Facebook w images 53% more likes, 104% more comments

Source: 3M Corporation

Pinterest’s Amazingness

• Drives NEW traffic • FASTEST growing • SEO Boosting • Top site for sales • 4th largest driver of traffic on the web • 70% of users go for inspiration on what

to buy • 80% of content is re-shared

How it Works:

Example of a Pin User

Site Traffic

Click on the

image-- go to

the source!

Creating Your Pinterest Strategy

• Intention? • Audience(s)? • Vibration? • Resources? • Content Marketing Plan • Sharing the Account • Networking & Community

Intention?

• Business vs Personal • Website traffic • Blog posts • Purchases / Sales • Service-oriented • Video content • Other social media site promotion

Audience? Let’s Review ...

• Who? – Interests – Passions – Questions

• Pinterest Behavior? • Core Values? • How to communicate? Practice identifying target audience and core values with our e-book:

Practice: What’s the Vibration?

Resources?

• Time to spend • Don’t get caught! • Prioritization Tips on organization and prioritization appear in the 10-Page Guide to Success

What is Content Marketing?

Can anyone define from last time? ….

What is Content Marketing?

A Unified system including various online media channels that work together to reach exponentially more people.

Content = information shared

• inspirational • helpful • serviceful

Creating Content: A Pin Plan

• Title of Board • Board Description • Inviting other Pinners • Keywords (#’)s • Imagery and Creating

Content • URL (Call to Action)

Pin of a Min-Pin...

Pin Plan: The Right Pin Descriptions

Creating Content: You can Pin from a Website as you surf the internet for

content or from your own site

Creating Pins for Success

• IMAGERY – Infographics – Creative text (Quotes, How to’s, Checklists) – Colorful – High-quality (resolution 600 pixels works best)

• Call to Action (CTA)

– Pin this – Comment – Click here (URL)

Infographics

Creative Text

URL / Call-to-Action

Source: Amy Porterfield.com

High-Quality Imagery

Dharmic Pinning

• Image copyright • Article & Helpful Stock Photo Lists: http://expandyourimpact.org/2014/04/find-free-stock-photos-copyright-free/

SEO Checklist for Pins

• Profile Name & URL address • Profile Description • Board Title • Board Description • First word in Pin Description • Keywords (#’s) in Pin Description • Pin URL or hyperlink • Image file name (Format: xxxxx-xx-xxxx)

Example of SEO for a Board

Examples of Keywords

Pinterest allows spaces if you have a keyword phrase of 1-2 words:

#ananda #self realization #kriya yoga #Yogananda #meditation #autobiography of a yogi

How to Edit a Pinterest

Board

How to Edit a Pin for SEO

Magnetizing Your Website’s Success with Pinterest

• Pin-It Button for your website (business.pinterest.com)

• Pin-able header images • Videos!!! • Pinterest Tool Bar (help.pinterest.com) • Social Media icons

– Website (footer/header) – Newsletters / Email – Ap for Facebook

Social Media Icons

Pin-Friendly Web Surfing

Networking & Community

Pinning Resources • Each Other! Ananda Pinterest Network List: http://www.anandawebservices.org/blog/networking/ananda-friends-on-pinterest-to-connect-with/

• Content creation tools: – Paint (easiest!) – Infogran – Pic Monkey – Canva – Screenflow (MAC) or Camtasia (PC)

• Expand Your Impact Article: http://expandyourimpact.org/2013/03/into-to-pinterest-build-pinterest-network/

Conclusion

• Be Pinspired

• Be Dharmic

• Channel a Higher Vibration

• Sharing is Caring!

Affirmation

I leave behind me both my failures and accomplishments. What I do today will create a new and better future, filled with inner joy.

Thank you! Additional articles, marketing templates & ex’s:

www.ExpandYourImpact.org /store for E-Books

Questions? Email: ExpandYourImpact@gmail.com