how to use social media to build your career
TRANSCRIPT
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A presentat ion @ the Career Fa i r
Organized by Heaven’s C i t i zen ’s Chr is t ian Center
17 th January 2015
Becoming the A-Lister:
Deola Kayode
www.adeolakayode.com
@delola
Becoming the Indispensable
in your dream career
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Deola
KayodeDigital Brand Consultant
www.deolakayode.com
@delola
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CIPM Awards 1997
SOWAMBE, 2012
Consul, Social bakersCertified Inbound Marketer
WordCamp Kenya, 2012
WordPress Nigeria
Punch Newspapers
Digital Brands Africa
Bloggers Republic
Teleios Consulting
Aquaonline Nigeria
@delola
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Entrepreneurship + Job
What is a dream career?
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While People
are looking for
jobs, employers
are looking for
people who are
not too busy
looking for jobs.
.
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They are looking for people who
will solve their problems.
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Some things won’t matter as much any more
Age
Money
School
Connections
Certifications
State of Origin
Class of Degree
Course Of Study
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Who is an A-lister?
• MindSet
• SkillSet
• ToolSetIt’s all in your hands
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How will you
then get
noticed?
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Empowerment
Recruiters love it
Perception
Democratization of
Access
Be the authority
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6 Things you can
do to build your
dream job
Today.
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Take
ownership of
your brand
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Brand or be BRANDED
• Whether you are building it or not; you have a brand
• More people will Google to look you up before they meet
you – even recruiters
• What shows up in search results on social media is both
what you have written or shared and what people have
said about you
• Take control of your online identity by being delibrate
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Take advantage
of online
opportunities
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Take Advantage of Online
Opportunities
• Many are free
• Relevant and contributes to your university
curriculum
• Proves your passion
• Separates you from the competition
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• W3c Schools
• Content Marketing Institute
• Google Analytics
• HubSpot Academy
• Lynda.com
• Udemy
• MarketingProfs
• Codecademy
• Freelance websites
(Fiverr, Elance etc)
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Start a Blog
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Start a Blog
• Showcases your skills (creativity, written
communication, social web-savvy, tech-savvy)
• Proves your passion for your industry and
interests
• Adds more depth to your candidate profile
– Helps the employer understand you better
• Provides content that can be used on social
media
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What to Blog About
• Your interests (sports, food, fashion)
• What you’re learning (books, conferences,
sessions, your internships, etc.)
• What you’re working on
• Your portfolio (if you design / develop)
• Pictures and Videos
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Be Social
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InstagramConsumer or Creator?
ITS TIME TO CHOOSE SIDES
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• LinkedIn is one of the most effective ways to establish an online presence. – Your LinkedIn profile will usually rank on the 1st or 2nd page of
• LinkedIn should complement your resume, not duplicate it.– Add project highlights, multimedia presentations, links, and other
information about your interests, achievements, and work.
• Start with an appropriate photo. – Not having a photo is detrimental!
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• Employers will Google you and check your
LinkedIn profile.
• Make sure your profile is complete and
impressive
• Build your connection *
• Get recommendations *
Those last two attract recruiters!
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• Benefits of using Twitter
– Short format response enables recruiters
and hiring managers to quickly connect
with you
– Become known as a thought leader
– Add value by sharing and by posting
original content
– Let your real personality shine through (but
keep it professional!)
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Hashtags (#) and Tweets
• Review timelines to determine hashtags to use
– Recruiters
– Industry leaders
• Target companies & insider/employees
• Use hashtags (#) with industry-specific terms
• Tweet to your network to gain key insights
– “Anyone know which manufacturers in Cedar Rapids are hiring?”
– “Can anyone suggest a good contact at [company]?”
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• Review your privacy settings
• Remove and un-tag any inappropriate
photos, content, and posts.
• Graph Search– Customize searches for places, friends, interests,
etc.
– Narrow in on specific companies, cities, hobbies.
(People who work at Rockwell Collins in Cedar
Rapids)
– Use privacy settings to control what others can
search about you.
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Engage your
Industry
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Engage with Industry Ieaders
• Provide thought leadership
• Authors, leaders of companies / industry where you want
to be.
• Share / comment on their content
• Connect with them across social media platforms
• Mention, highlight, or interview them in your blog articles
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Keep
showing up6
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• Free, paid small – keep showing up
• Use every opportunity to build your self and serve others
• Coincidences happen
• If one advances confidently in the direction of his dreams,
and endeavours to live the life which has imagined, he will
meet with success unexpected in common hours
Henry David Thorerau
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The world is yours ….. Take it
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@delola
Questions?
PPT / Design Inspiration: Bob RuffoloPhotography: Bayo Omoboriowo