how to use twitter for business
DESCRIPTION
Presentation on How Small Business Owners can use Twitter in their Marketing efforts. Twitter is a great tool for Business Owners to create their brand awareness and customer management. Follow the steps provided and incorporate Twitter into your Social Media Marketing StrategyTRANSCRIPT
Copyright 2009 PREasy.com LLC @urvimehta
Power of Twitter:
How to Capture More Business
Urvi Mehta
Social Media MarketingPR Easy
Copyright 2009 PREasy.com LLC @urvimehta
Agenda
• What is Twitter and why it’s valuable?
• What Big Corporations Do
• What You Can Do
• Twitter Automation
• Final Thoughts
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• Micro-blog site where you answer the question “What are you doing?” in 140 characters
• Growth of 422% from Aug 2007 to Aug 2008
Source: TechCrunch
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6 million unique monthly visitors
55 million visits(+25 million since Nov)
Copyright 2009 PREasy.com LLC @urvimehta
Twitter 101
• Create Your Profile– Put your picture
– Customize background
• Introduce yourself– Fill out profile completely
– Keywords in Bio (160 characters)
• Be a good conversationalist– Listen, respond
– Contribute relevant, useful material
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@elysiabrooker
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@SouthwestAir
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What Big Corporations Do…
• Monitor brand perception
• Support current customers
• News Broadcast
• Deals
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Brand
Management
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@starbucks
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Support
Current
Customers
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@ComcastCares
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News
Broadcast
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@cnnbrk
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Deals
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@DellOutlet
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What You Can Do…
• Spread your message
• Enable word of mouth marketing
• Work more efficiently
• Gather and develop ideas
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Step 1:
How to Find
Prospects
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www.twellow.com
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www.whoshouldifollow.com
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www.wefollow.com
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www.search.twitter.com
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Step 2:
Engage
Community
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@wbaustin
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@JimandKelly
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What can you share
• Blog Posts
• Articles
• News
• What’s happening
• Events
• Tips
• Videos
• Podcasts
• Pictures
• Deals of the week
• New Product
Copyright 2009 PREasy.com LLC @urvimehta
@urvimehta
Copyright 2009 PREasy.com LLC @urvimehta
www.urvimehta.com
Copyright 2009 PREasy.com LLC @urvimehta
What can you promote
• Live Events
• Teleseminars
• Webinars
• Sales for Retail Store
• Slow at Restaurant – Send out a Tweet
• Affiliate Products
Copyright 2009 PREasy.com LLC @urvimehta
@MattBacak Promoting
Marketing Madness Seminar
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Automate
and
Manage Multiple
Accounts
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www.tweetlater.com
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www.hootsuite.com
Copyright 2009 PREasy.com LLC @urvimehta
Take Aways
• Set up an account with Twitter (if you don’t have
one yet)
• Go to Twellow.com and find at least 5 people to
connect with
• Go to WeFollow.com and put in your 3 tags
• Share an article, blog post, video, etc with your
following
• Be Real, provide value and engage within the
community
• Bring them to your business
Copyright 2009 PREasy.com LLC @urvimehta
Let’s Connect– Urvi’s Blog – UrviMehta.com
– Janak’s Blog – Janak-Mehta.com
– Facebook –
• facebook.com/urvimehta
• facebook.com/janakmehta
– Twitter –
• twitter.com/urvimehta
• twitter.com/janakmehta
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– linkedin.com/in/janakmehta