how to win the moment in real time events
TRANSCRIPT
WHAT DOES IT TAKE TO WIN THE MOMENT?TAMMY GORDON, VERIFIEDSTRATEGY.COMGEORGETOWN UNIVERSITY, SCHOOL OF PROFESSIONAL STUDIESFEBRUARY 8, 2016
WHEN THIS HAPPENS, WHAT DO YOU DO?
NEW MEDIUM, SAME COMMUNICATIONS BASICS
GOAL AUDIENCE STRATEGIES
Case Study: We’ll Miss You, Biggie
Case Study: The Emmys
Case Study: Tiger Woods Press Conference
CASE STUDY: RED LOBSTER
CASE STUDY: RED LOBSTER
GOAL AUDIENCE STRATEGIES
CASE STUDY: RED LOBSTER
SOCIAL MEDIA WAR ROOM: Always have a social media war room for big crisis or big opportunity. It should include all decision makers. You need everyone from your lawyer to your CEO on the line, if that’s what it takes.
SCALABLE NETWORK: Sometimes, your team is not the best person to respond. Agencies, friends of your brand, consultants, your customers or someone else might have the right response strategy.
CREATIVE AND STRATEGY ARE NOT THE SAME SKILL SET: You need creative to draft copy and graphics. Right. Now.
NO SUBSTITUTE FOR A DIGITAL C-SUITE: If your CEO or CMO understands Twitter, they know you need real time, on brand and authentic voice. If they don’t, it’s always an uphill battle.
TAMMY GORDONTWITTER: @TAMMY & @CSUITESOCIALEMAIL: [email protected]: WWW.VERIFIEDSTRATEGY.COM