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The Social Newsroom: How to Win the Moment

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About Us

A marketer and a journalist walk into a bar…and

told

a

great

story.

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Can B2B companies “win the moment?”

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Introducing the Social Newsroom

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70% of B2C and B2B purchase

decisions are made before a

buyer ever reaches sales.

In an era when self-educating buyers are scouring the internet for information before forming a buying

decision, before even consulting your brand, how can you not get out in front to tell your brand’s story?

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The Art of Listening:Are you listening to what your audiences are saying?

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Timely Triggers

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Meaningful Insights

Influential Content

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The Social Newsroom Model

Listening Triggers Influence AmplificationInsights

1) Talent

2) Topics

3) Tools

Getting started with the Social Newsroom

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“A brand journalist is a strategicstoryteller who discovers and

creates news content on behalf of a brand.

”PR Daily

Marketer + Journalist = Brand Journalist

“Brand journalists bring a

reporter’s sensibility to your content – an editorial approach

to building a brand.

”Ann Handley

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Marketing Editor-in-Chief

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“Marketers must increasingly think like publishers as they compete for consumers’ attention in today’s digital world.” - Forbes, December 2012

Topics

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AudienceAgenda

NewsHeadlines

CompanyAgenda

The Right Topic at the Right Time

• Rapid Content Development

• Ideation to Publication in 24

hours

• Curated content from

thought leaders

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Tools

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Listening Triggers Influence AmplificationInsights

SocialListening

Influencers ContentDevelopment

ContentDiscovery

Beyond Pageviews: Measuring Success

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EXPOSURE

How much

exposure (stories,

social media

posts, etc.) has

been generated?

ENGAGEMENT

Who and how are

our audiences

interacting with

our content (likes,

shares, etc.)?

INFLUENCE

Have we

influenced

perceptions and

attitudes of the

target?

ACTION

Did our audience

take a desired

action (purchases,

website traffic, etc.)

as a result of

exposure?

What’s next for the social newsroom?

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